IPod music -- in the DNA of the company. And we love music.
And we have the most loved family of music players there it.
And we're gonna make some exciting changes that lineup -- Let's start first for the iPod nano.
So the nano from the very beginning with about the depth ultra portable music experience.
And we've had six amazing generation. Of the iPod --
But we look to create a new iPod nano -- really wanted to take the opportunity to reinvent --
And we're gonna reinvent it make it even better music player what what elements would we want to create -- -- the -- to do just that.
Well for one would want to give it really large display to make it easy to navigate.
And experience your music.
Would want to have really easy to use controls.
-- want to make it thin and light and make -- -- the highest quality light weight materials with precision engineering.
And of course -- want to give it the latest technologies like lightning and --
Well that's just what we did with the all -- --
The new seventh generation iPod nano which is by far. The best now we've ever created in here it is.
It is incredibly. Ultra portable and Paltrow life.
As you see your hand there it is really small and it's that perfect size and shape for your hand.
And ultra portable course means all truck then.
And it is only five millimeters. -- almost 40% better.
In the iPod nano replaces. And the thinnest iPod nano -- ever created.
And despite its small size. -- -- -- it really be easy to use controls he can control your volume.
As well as you can play pause your music or go forward backward -- list without ever having a look at your display.
But when you do look at your display. You're gonna love it.
Because it's the biggest display we've ever put an iPod nano at two and a half inches.
And it's a multi touch display. And we've redesigned the home screen and give -- a new home but.
She can always go back to something from no matter where -- it's super easy to use.
And of course it's an iPod nano so comes in a collection of really fun colors.
Seven different colors and if you notice -- color maps the wallpaper. Of the iPod nanos to match.
The beautiful closure of the iPod -- you can now experience a color on the front.
Is -- -- the back.
It's really beautiful.
And of course -- bigger screen is great for experiencing. Your music even better full album art.
Song information touch controls all -- -- the screen at the same time.
And -- integrated FM tuner. That even has live -- -- can podger -- them or go back and listen to something again.
And of course the nano is a fantastic photo viewer.
And with multi touch you can simply pinch and zoom --
And we're bringing video back.
The iPod.
And it's widescreen video and -- -- notice that wide aspect displays that uses every pixel of that display group really beautiful video.
And we're building fitness and pedometer right into the --
That means you can track your runs in your walks and integrate -- Nike plus but not the box nothing extra to -- --
It's fantastic. And when the biggest requests we've had. -- for Bluetooth.
So were integrating Bluetooth for the first time the iPod -- if you can stream your music wirelessly to speakers like -- jam box.
Wireless headphones.
And of course even your car.
-- -- -- -- -- -- -- --
But when you duplicate and of course as you would expect we've given at the on the lightning connector.
Super small super durable reversible. -- of the news.
So the new nano more beautiful than any nano we've done more portable. More feature rich.
But also. More battery life the longest battery life we've ever had and -- with up to thirty hours of music playback.
So this is the all new seven generation iPod haven't.
