-Here it is.
You can see how device actually responds to the motion of my hand.
Just slide out the lock screen.
You see how it slides in.
I want you to look away for a moment while I type in my password.
Okay, you can look again.
Hey, don't tell anyone about that.
So, here we are on the gorgeous new home screen.
Let's go into Weather.
You see in Weather it's a little cloudy today.
I can actually tap here,
the degrees, get more information like humidity and rain.
Let's swipe through some locations.
Clear in Sydney.
Kinda hot in Phoenix.
Here in Big Thunder Mountain, it's looking a little rough.
We've got some thunder brewing.
Some heavy snow here in the North Pole and
tropical storm here in Gilligan's Island.
I hope they got off that island.
So-- and it's more functional than ever.
If you pinch, you get this gorgeous overview of all your cities.
Even with the time.
So, it's a world clock as well.
Let's take a look at the calendar.
It's so clean.
Swipe from days to day like this.
Turn it into landscape.
See your whole week at a glance.
I have a big week ahead.
Scroll easily through your months.
Even go all the way out to the year.
Let's take a look at messages.
Notice that we scroll we have this sort of playful motion, the bubbles.
Let's bring up the keyboard.
As you slide contents of the keyboard, you see the layering and transparency.
It gives you that sense of context.
There's this gesture now from the left edge of the device.
It's great for using the device in one hand.
If I wanna just go back, I can just swipe from the edge of the display, pull back like that, then and out.
It so plain and natural.
Let's take a look at folders and then go here into my games folder.
I can have multiple pages to store hundreds of item in the folders.
Take a look at Games Center.
Some of those good looking friends.
Let's take a look at Mail.
The type is just so clean.
When you drill into a message, look at how you get this full screen edge-to-edge photos.
It's really great and that gesture for moving in and out works here too of course.
It's just move between messages just like this.
It's so great.
And if you just slide across on any item,
you can get it to Trash and more options as well right here in Mail.
Finally, let's take a look at Notifications Center.
Same as always, we can just swipe down from the top of the device.
It comes down with a nice thud.
You can see all notifications, just my missed ones.
And we've this great new Today View.
So, you can see your friend's birthdays, current look at the weather, or upcoming invitations, your calendar, your stocks, and even a quick look
You know what's really great is for the first time ever Notifications Center is now available from the lock screen as well.
You don't even have to unlock your device.
So, that's a quick look at iOS.
It's a comprehensive end-to-end redesign of the user experience.
Installing iOS 7 on your phone is like getting an entirely new phone, but when you already know how to use
one that's so much more beautiful and functional than ever before, your iOS 7 is actually more than that.
It's also a major feature release as well.
I have 10 features I wanna talk to you about today starting with Control Center.
Control Center is something that's so simple and yet so essential.
You have those switches that you just wanna get to really quickly from wherever you are.
We're now with Control Center.
Swipe up from the bottom of the device
and there they are.
Turn on airplane mode, adjust your brightness, play a song, even get a flashlight.
Next, let's talk about multitasking.
I'm pleased to announce that we're gonna have multitasking for all apps with great battery.
So, how does it work?
Well, imagine you have an app that you're using constantly throughout the day, a social networking app or something, and you're checking in all the time.
What iOS 7 has noticed is that pattern of use and it's gonna provide that app with frequent background activity to stay up-to-date.
And let's say if another app you use maybe that you're just checking on in the morning at breakfast, maybe at night after work, well, iOS 7 notices that too and it's gonna give that app
background cycles just in time so it's up-to-date for when you need it.
Now, in addition to this intelligent scheduling, iOS 7 does opportunistic updates.
The average user wakes their device dozens of times a day and those provide great opportunities when the system is already powered up to update apps in the background.
It also adapts intelligently to network conditions.
So, if it's in-- you have good coverage, it's a great time to fetch.
And it all coalesces updates across multiple applications.
So, once you have those radios powered up,
it lets multiple applications take advantage of it for their background updates.
And finally, iOS 7 responds to push notifications as a trigger to give that application time in the background.
So, when you follow that notification, the app will already be up-to-date.
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