Apple debuts all-new colorful iMacs
Apple debuts all-new colorful iMacs
15:45

Apple debuts all-new colorful iMacs

Computing
Speaker 1: With its system on a chip architecture, M one allows us to push the Mac far beyond what was previously possible. And that's why we're here. Because today we're thrilled to introduce a Mac that has been built from the ground up around M one. And here it is. Speaker 2: If I, to tell you, you me, y'all, don't hear me. [00:00:30] Six, six pistol Kim kiss kit, lick. Nobody saves nobody. You and you, and you can be my love cause better in color. You can be my love better in color. Speaker 3: [00:01:00] The all new completely redesigned iMac is more personal, more powerful and more capable than ever. And it's incredible from every angle it's bursting with color from both the front and the back, and it practically disappears when you view it from the side, let's take a look at its revolutionary design. iMac's new form is stunning with the spectrum of vibrant colors. So you can choose the one that fits your own personal style. We wanted it to feel light and optimistic [00:01:30] while instantly brightening up any space from the front iMac is clean and simple with a single sheet of glass covering the entire surface, the softer colors and light gray border ground, the iMac in your environment, and allow you to focus on your content. In contrast to the more neutral front, the back is designed to really celebrate color with bold richly saturated shades in many places, the back of iMac is the first thing [00:02:00] you'll see. Speaker 3: So we created colors that would bring sense of joy to any space. Next let's check out the striking side profile where you really see the profound impact of M one with every generation IMEC has moved closer to our vision to make the computer disappear. And while we've had the same great design for several years, we haven't had the technology to the next big step until now, because M one has enabled us to get closer to that vision than [00:02:30] ever before. For comparison, let's take a look at the previous iMac. The logic board and thermals were huge because of the power hungry processor and the CPU DPU and other components were all separate chips in the system. Him now with the system on a chip architecture of M one, these are all consolidated into this much smaller logic board. And because M one is far more power efficient, the bulky thermal system is replaced by just two small fans. Speaker 3: [00:03:00] This keeps the system cool while running exceptionally quiet. In fact, for typical use IMAX stays under 10 decibels, which is barely audible to the human ear together. These two components help reduce IMAX overall volume by over 50% result is a design that's much more compact and just 11.5 millimeter spin. And with an even smaller footprint, it fits easily into many more spaces. [00:03:30] Next iMac has always been about its best in class display. So on the new iMac, we made the display and expansive 24 inches. By now growing the borders, we fit the significantly bigger display in a design that's only slightly larger than the 21 and a half inch iMac. And it has nearly 11.3 million pixels in its four and a half K retina display. So you can see your content in all its glorious detail and with a P three wide gamut and over a billion [00:04:00] colors, plus five to hundreds of brightness. Every image is brilliant and vivid. It also has true tone, which automatically adjusts the color temperature as your environment changes for a more natural viewing experience. And it has a coating with industry leading low reflectivity for greater comfort and readability, IMAX, new design with its immersive display. It's awesome. And we're just getting started. We also pushed every other aspect of the experience forward. First [00:04:30] we've taken IMAX camera, mics, and speakers to a whole new level. And to tell you more here's appre Speaker 4: We've all been spending more and more time on video calls. So with the new iMac, it was important to us to enhance the core technologies that keep us connected. Let's start with the camera. iMac now has a 10 80 P FaceTime HD camera, which doubles the resolution for much higher quality video and with a larger sensor. The camera performs great in low light. [00:05:00] The camera paired with M one, which has apple latest image, signal, processor, or ISP. This works to further enhance the image quality with computational video. Let's take a look at the processing pipeline. As you use the camera. The ISP goes through a series of steps to analyze and enhance each pixel at over a trillion operations per second. For example, it works with M one's neural engine to make more intelligent exposure and white balance adjustments. So your lighting [00:05:30] is always just right. Speaker 4: It utilizes advanced noise reduction algorithms to bring a new level of clarity to your video. And it uses tone mapping to deliver enhanced dynamic range, bringing more detail to bright highlights and dark shadow. This camera will make you look like a rock star. In fact, it's the best camera we've ever put in a Mac. And to compliment the camera we gave iMac a studio quality, three microwave. The mics are engineered to reduce feedback from the [00:06:00] rest of the system. So conversations flow more naturally and you'll interrupt each other less. And beam forming allows these mics to better ignore background noise and focus on your voice, which means you'll come through loud and clear on video calls or when recording an audio track. This is the best mic system ever in iMac. Now with this amazing camera and microwave, you know, we leveled up the speakers too, to create big room filling sound speakers, need to displace a lot of air [00:06:30] in order to do this. Speaker 4: We increase the power driving the iMac sound system. Now while iMac needed to have big sound, it also had to deliver accurate sound. So we gave it two pairs of force canceling goers that produce an incredible base response while reducing unintended vibrations from that increased power. And we've balanced each set with a high performance tweet. The result is a six speaker system that produces a massive sound stage with strong articulate face and [00:07:00] crystal clear myths and highs. All of these speaker innovations coupled with advanced algorithms enable iMac to support spatial audio. When playing video with do Atmos on the beautiful four and a half year retina display, it's an outstanding movie watching experience with its dramatic improvements in vocal clarity and instrument separation, iMac delivers a remarkably robust and high quality audio experience. Simply put it's the best sound system ever in a [00:07:30] Mac. And we can't wait for you to hear it back to you, Colleen, Speaker 3: With these camera and audio features, and it's stunning display iMac delivers an entirely new level of capability. Now add in the power and performance of M one and Macs big, sir, this experience is simply unrivaled. You can feel the difference immediately as iMac wakes almost instantly, and your apps launch with blazing speed. Everything you do on Mac west big [00:08:00] Pixar is extremely responsive. And the apps you use every day are fast and fluid. Like in safari, you can browse even faster and run hundreds of tabs at once in photos, you can fly through edits to your iPhone images and an apple arcade gaming on iMac is better than ever with awesome and exclusive games like warp drive M one delivers so much great performance. You can even keep playing while simultaneously taking your next zoom call and with [00:08:30] powerful creative apps optimized for M one, it's easier than ever to explore your passion or find a new one. Speaker 3: When it comes to CPU performance and apps like Xcode, Lightroom and iMovie IMEC is up to 85% faster than the previous 21 and a half inch IMEC models. So you can compile new apps and Xcode in a fraction of the time, easily work with massive 100 megapixel photos in Lightroom and export your favorite video projects in iMovie, faster than ever. And when it comes [00:09:00] to GPU performance for certain apps like affinity, photo and Photoshop IMEC is up to two times faster than the previous models. And it's even up to 50% faster than the most powerful discreet graphics in the fastest 21 and a half inch chime act. So you can render edits to your next brilliant composition in real time with affinity photo or quickly transform a picture into an oil painting with Photoshop and in final cup pro you can edit up to five streams of 4k footage or one stream of eight K footage without dropping a frame. Speaker 3: [00:09:30] And machine learning is now to three times faster in apps that leverage an one 16 core neural engine. So apps like vector donator, which can swiftly turn a photo into vector layers, get even faster on iMac. And because IM a has the same chip architecture as iPhone and iPad, you can run iPhone and iPad apps like Headspace and Zillow, right on your IM a with, without breaking your workflow. Or you can enjoy games like sky children of the light. While you spread out on [00:10:00] iMac and use your keyboard as a game controller and with iCloud and continuity, it's easier than ever to use iMac and iPhone together. Your calls and texts come right to iMac. So no need to switch devices when you're in the zone and that email you started on iPhone, you can use handoff to finish it on iMac, and you can even copy text and images on iPhone and then paste them right into a document on iMac with the magic of universal clipboard and all your content is [00:10:30] always available. Speaker 3: And up to date across all your apple devices, you are going to love the combination of M one and Mac OS on the new IM iPad. It's the ultimate big star experience and we're not done yet. iMac has state of the art connectivity for all your data and devices. It has up to four USBC ports, including two thunder boat ports for super fast data transfer and support for up to a six K display like the pro display XDR. And we create created a new power connector [00:11:00] that attaches ally. So it's quick and easy to connect. It has a two meter color matched woven cable that leads to a small power adapter, which can be placed on the floor behind your desk. And for ethernet, check out this cool innovation. It connects to the adapter and runs through the power cable to keep less cluttered. Now let's take a closer look at IMAX, new keyboard, mouse, and track pet options. Speaker 3: You can choose from three types of keyboards with [00:11:30] gorgeous aluminum enclosures color matched to iMac. First, there's a magic keyboard with new emoji spotlight, dictation, and do not disturb piece and the lock key to instantly lock iMac. Next, there's a magic keyboard with an exciting new feature touch ID, which comes to the Mac desktop for the first time. Wireless fingerprint data transmission is made possible by a secure processor in the keyboard. It communicates directly with a secure enclave and M one creating an encrypted [00:12:00] channel to protect your fingerprint data from end to end. So whether you're making a purchase with apple pay or unlocking your iMac, it's fast, easy, and secure and touch ID also works with fast user switching. So you can change to a different user profile with just the touch of a finger. And there's a magic keyboard with touch ID and an numeric keypad too. Magic mouse loved by iMac users. Now features color matched aluminum and magic track pad. Still by far, the industry's best [00:12:30] has a refined shape to match the new keyboard. These new accessories, complete the system and bring even more capability to iMac with a colorful cutting edge design best in class features the power of M one and Mac west big. Sir, the new iMac can do it all dynamically transforming any space into whatever you need it to be. Let's take a look at the many ways IM that can fit into your life, Speaker 2: Say hello to the new iMac. You've never seen [00:13:00] a computer like this before. Yeah, it's really that thin, but it's not magic. It's the M one chip, which is kind of magic and it makes the new iMac fast. Like your apps open instantly fast, like check that text while you clean your inbox. While you share that photo, while you stream that show fast, that's fast. It has a four point 5k retina display for colors that pop off the screen a 10 80 P camera. So you'll look right [00:13:30] in any light and whether you're talking to one person or a hundred, the mics always focus on your voice. So they hear you about what's around you. Six speakers and Doby. Atmos means everything you do. Sounds great. Matching keyboard and mouse and wireless touch ID. Boom, boom, boom. And what happens on your iPhone also happens on your iMac. That's definitely magic. This is [00:14:00] the new iMac. Oh, wait, I forgot. It comes in seven colors Speaker 3: With iMac. The possibilities are endless. And like all of our products iMac has been built to minimize its impact on the environment. 100% of the Virgin wood, fiber and IMAX packaging comes from responsibly managed forest and iMac has 100% recycled, rare earth magnets in the speakers fan motor and power connector. And of course, iMac meets Apple's high standards for [00:14:30] environmental responsibility and materials, renewable energy and energy efficiency. So that's the new iMac with this extraordinary design, powerful performance and incredible features. It starts at just 1299 in four colors. And at 1499, iMac comes in seven colors with these additional features. You can order the new iMac starting April 30th, and it will be available in the second half of may. The new iMac is the first Mac completely [00:15:00] redesigned around the revolutionary N one chip with a 24 inch four and a half K retina display the best camera, mics and speakers ever in a Mac Mac ER, and touch ID iMac is the most personal, powerful, capable, and simply the most fun it's ever been. We can't wait to see what you do on iMac. And now back to John, Speaker 1: The new iMac joins Mac Booker MacBookPro and Mack mini in our incredible family [00:15:30] of M one max, and with an new iMac, the strongest lineup of max we've ever had gets even better. The new iMac is another huge step forward in our transition to apple Silicon, and it brings the amazing M one experience to even more Mac users.

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