Apple Clips makes it simple to craft viral videos

Mobile Apps
Apple wants to help you create better videos to share on social media. The company has a brand new app. It's called Clips and it's coming out in April for iPhones and iPads. It has a very Instagram and Snapchaty vibe about About it. You stitch together photos an videos, add captions and filters to give it different special effects, slap on some emojis, beach bubbles and arrows to float on top. But here's where Apple clip stands apart. It automatically transcribes what you say to put captions on the video timed to when you actually said the word. So if you slowly deliver a line it's gonna show up slowly and splash across the screen. Why? Because so many of us are now watching video with the volume off on networks like Facebook, but for those of you with the volume up, well you can splice in sound tracks. There are several dozen sound tracks that layer in automatically to fit the length of your clip There's even tracks from artists you know, like composer Hans Zimmer. And in the end, your video is gonna be cropped to a square. Making it phone friendly for those that take vertical videos. You're then prompted to share and export it to other apps like Facebook, YouTube, and Instagram. Or You can share with friends, such as the friends in your video. Because the app can recognize the faces of people in your video if those people happened to be tagged in your photos app. And, if the audio picks up you mentioning the name of someone on your iPhone contacts It's gonna suggest you share the video with those people. So in the end you can think of it as a light video editing tool like an iMovie junior but with some social media flavor crystals sprinkled throughout. I'm Bridget Carry, and for more details on all things Apple head to cnet.com.

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