Today we're introducing some brand new colors and a new band that's made from a whole different material.
Our new woven nylon band.
Our new woven nylon band features a unique, four layer construction.
It comes in a variety of vibrant colors.
We think it's going to be incredibly popular.
Also, there's new sport and leather bands in all new colors, and there's a stunning space black [INAUDIBLE].
That is absolutely beautiful.
We're really excited about this new spring lineup, and we want even more people to be able to enjoy Apple Watch and what it can do for them.
So beginning today, Apple Watch will start at just $299.