Apple and Shazam make it official
Apple and Shazam make it official
1:16

Apple and Shazam make it official

Digital Media
Siri what's that song? I know this song. It's Despacito featuring Daddy Yankee by Luis Fonsi. Siri will soon be singing a different tune. Apple confirmed it bought Shazam, the popular name that tune app that helps you identify songs, shows and movies. Apple music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store. Apple said in a statement. It represents just another move from the Cupertino company, To beef up its music services. Apple bought Beats in 2014 for $3 billion. And though it's no Beats, Shazam has consistently been at the top of the Apple App Store and Google Play Stores. And surpassed the 1 billion downloads in September of 2016. Apple and Shazam had been working together even before the purchase. Siri uses the same software to identify music even if you don't have the App, Download it on your phone. And Shazam lets you play that tune and add it to your playlist on Apple music. Apple did not say how much it paid for Shazam, but rumours point about 400 million dollars. That's half of what it was valued at in 2015 and a lot less than when it paid for for Beats.

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