Amazon's own food brand may be coming soon
2:06

Amazon's own food brand may be coming soon

Tech Industry
Would you eat Amazon brand food? The online commerce giant is working on launching its own food and grocery product brands in the coming weeks. That's according to a report from The Wall Street Journal, but this is not the first we've heard of Amazon launching its own line of products. There was the Amazon Elements line of baby diapers and baby wipes. But that became a messy situation early last year. The diapers were pulled for a stinky design, but that hasn't stopped Amazon from trying again. This time along with household items like diapers and laundry detergent. Amazon is said to also be selling food like nuts, coffee, baby food, and vitamins. And these would be sold under names like Happy Belly, Wickedly Prime, and Mama Bear. Because how could a name like Mama Bear be wrong for your baby? These grocery products could be another perk to entice you to get Prime. That's the $100 yearly subscription service. A source told the Journal that only Prime members may be able to buy these discounted Amazon branded items. Amazon does already have it's own line of electronic accessories under the name of Amazon Basics. It sells things like HDMI cables and batteries. Amazon also has its own clothing line called Lark and Ro for dresses, and North Eleven for scarves. Meanwhile, there's another Amazon product that's getting a new twist. Amazon Dash buttons can now do more than just order you more toilet paper. these branded internet connected buttons are designed to be stuck around the home. So when you need more of something you just press them for instant reordering and deliver. Now there's a programmable button that can trigger all sorts of demands. It doesn't have to be related to Amazon orders. With one press or a combo of presses, you could have it turn on the lights, have a kid press it to send you a text message to let you know That they're home safe from school. Or you can even tie it to an app, such as having a button call a cab for you. These buttons cost $20 a pop, but they quickly went out of stock. That's it for this Tech News update. I'm Bridget Carey. You can stay on top of the biggest stories at cnet.com/update.

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