The other thing that we've done with cameras is, we want to ensure that customers have control with the cameras that they have, and when they can record.
Ring, earlier this year, with the door view cam, announced a privacy feature called privacy zones.
So that if your doorbell camera's facing out, and it might be seeing a public place You as the user can exclude the sidewalk to say, so that never gets recorded to the cloud.
More recently that we've added a toggle to the ring app that allows customers to completely turn off audio recording if they so choose.
And later this year in November we'll be adding a new feature to all the ring cameras called home mode.
Which allows customers to set their devices in home when they're there and have no recording of audio or video when they're at home.
The other tenet that we've had since the very beginning is that customers are in control of their data.
You can't be private unless that customers this control And we've always done that by allowing customers to delete their data, and that has gotten better over time.
Customers can now delete all their data with one button.
Delete data by date ranges, delete data for certain set of devices.
In addition, earlier this year, we added a new feature called the Alexa privacy hub.
Which is a one stop shop so the customers can see in a simple one place all of the settings that are in and around Alexa and echo