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Apple's special event didn't include any new hardware, but instead focused solely on the company's expanding range of services.
Apple's news department is getting a subscription called News Plus that will offer hundreds of magazines and digital access to some other services and newspapers.
It'll cost $9.99 a month.
Apple also has a new credit card.
It's called an Apple Card, and will offer compelling features like no late fees and easier-to-digest payment options.
Apple Arcade is a new subscription service that starts this fall, and will give IOS users access to games on the platform, all for a monthly fee that's yet to be announced.
And finally, Apple focused in on its entertainment services.
First with an update to the Apple TV app aimed to make all of your content regardless of where you get it from easier to navigate and watch.
Then it was time for Apple TV plus, the company's new subscription service that will offer original programming Apple had a slew of talent to introduce the new service, including Reese Witherspoon Jennifer Aniston Camille non Gianni and ended with Oprah Winfrey was a pair of projects she's working on for the platform.
There's no price yet for Apple TV plus, but it will arrive in the fall.
From on everything Apple just announced, keep it right here at CNET.