Sharon Vaknin for CNET.com at CES 2012.
Showing off a new app for iOS and Android called Aurasma.
Now this augmented reality app did come out last year but at CES 2012 they're debuting it with 3D.
Aurasma lets you point your phone at an object like a magazine and the object on the cover will come to life.
The technology is so good that if you move that object around, the objects that are augmented will actually shift around with you.
Another example is this scene here at the CNET booth.
We programmed Aurasma to show a video when the CNET logo is scanned.
Now this technology is pretty awesome but what's the point?
Well advertisers are probably gonna be the first to jump on it but you can imagine the future where you might scan the pages of a book and those objects come to life, like this dinosaur here.
The app is already available for iOS and Android and it's free.
So you can start creating your own augmented reality scenes right away.
For CNET.com, I'm Sharon Vaknin at CES 2012.