The crazy comedy team at Cards Against Humanity is at it again with another bizarre holiday marketing stunt that captures the curiosity and imagination of the Internet.
And this time it's political, as the company promises to save America.
How you ask?
Well, the card maker launched a website and video that says it purchased a plot of land on the U.S. Mexico border To prevent President Trump from building his promised wall.
And the game maker said it has retained a law firm to make it time-consuming and expensive for the government to try and build anything on it.
Cards Against Humanity Is famous for being a naughty party game.
It's born from a highly successfully 2010 Kickstarter campaign.
So naturally, an edgy card game built on internet fame likes to do crazy attention seeking stunts.
Last year for Black Friday, it dug a giant hole to nowhere, and live streamed the digging.
After 52 hours, the hole, which was located about 90 minutes west of Chicago, was later filled back in.
But as for this year's promotion, the first 150,000 people who paid $15 will get an illustrated map of the protected land at the border, a promise to fight the wall, some new cards for the game, and a few other surprises.
The promotion sold out in less than a day.
The company says the surprises will be fun, weird, and if you voted for Trump you might want to sit this one out.
And if you're wondering what they will save America from, the FAQ page says quote, Injustice, lies, racism, the whole enchilada.
Share your thoughts in the comments.
I'm Bridget Carey and we'll keep covering all the weirdness of Black Friday promotions at CNET.com.