Today, I'm going to show you how to make a YouTube video yet no wait wait wait wait wait Hey everybody let's just wait this is not right guys mean we have like three cameras and no one makes a YouTube video three cameras trying to get out here.
Get out here, buddy.
All right so this is Charlie and he's a talented cinema.
Yeah, yeah, yeah there you go.
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Very good very good [APPLAUSE]
Alright you got Charlie fanclub here.
He's a talented cinematographer and lover of the band Blue Oyster Cult.
[LAUGH]
Notice no one applauded for that.
Alright, so we usually do our how to videos on a single camera.
Now, if you have access to multiple cameras, a robot tripod, a giant jib, then you do you.
I'm not here to change you, but this feels a lot better and
We're gonna talk a little bit more on that camera in a second here.
So Charlie, you let me know when you're rolling here, okay?
We're rolling.
[SOUND] That is a thumbs up.
That's the official sign for rolling.
So let's try to do this today here.
So today we're going to show you how to make a YouTube video.
These are five tips for beginners on YouTube.
So first, let's talk about intro.
So on an intro, I want my intros to be short.
I wanna get right to the point, what I'm talking about.
I also wanna be welcoming.
I want my viewers to feel like they're my friends.
As we go through the intro, the other thing I wanna do is I wanna set it up for the rest of the video.
And that brings me to number 2. Tip number 2, Be genuine.
Be yourself.
This is your time to shine on your video.
Don't try to be professional if you're not professional.
Clearly I'm not.
Also don't try to be funny if you're not, don't feel like you have to make jokes if you don't want to.
If you aren't, that's great.
Also, a friend of mine actually a squinted told me It's kind of like hosting a dinner party.
You just want to have kind of a little bit of an exaggerated version of you that you're doing the video.
You want to have energy people like that.
They don't want to watch me talk like this unless I'm a weird Dustin Hoffman and Preston personated and I'm not Cuz there's lots of problems with that right now 2020, but what I am is I am trying to bring you along the journey with me and I want not only my personality and energy to feel genuine, but I want my environments too.
So this particular video does not feel as genuine as maybe some of the others because I'm on a giant set.
I don't have a giant set in my living room.
There's LED panels and we have producers here again.
That's you, that's great.
But that brings me to step three have a structure.
So beginning a middle and end.
The Greeks gave us this wonderful form factor of storytelling.
And it works really well.
Movies do it, stories do it, and your video can do it.
So you're beginning is your intro.
Your middle is the meat of your video, the tips that you're going to share.
And the end, you're just gonna wrap it up nice and tight.
Now, I did something smart.
I know, some compliments get you so far.
But it's pretty impressive.
At the beginning of my intro, I set up my own [UNKNOWN] here by saying I'm gonna have five tips.
And that brings me to the next part.
Which is topics now this is probably maybe the most important part.
If I had to pick one, only do videos about stuff that you're interested in or that you want to talk about.
If you are you don't feel you're an expert didn't don't do the video or keep it to yourself started being negative Nancy here, maybe just be more positive about it.
So weird.
There's a live audience any I'm talking to this camera here.
All right.
[LAUGH]
Thank you for laughing.
So, we'll keep it on this though, pick topics you know.
We do how to topics, I don't know every answer to every question despite my coworkers asking me every problem they have on an iPhone, but while I do find [UNKNOWN] I am passionate about helping people.
I like educating people.
I like having that teacher vibe.
So I like explaining topics and figuring them out for myself and sharing that.
Now maybe your interview, maybe you're into food or makeup or you're like a sneaker head and you want to talk about those things.
That's great.
And when you do that, make sure you find topics or are having a conversation about the things you love.
That's very important.
Next point is camera.
So I think we're now up to four cameras which might be a record for the live show here.
So you really just need one camera.
We're shooting on a Panasonic GH5.
Now this is a very nice camera shoots 4k.
But you could use your phone.
An iPhone, an android phone it really doesn't matter.
In fact, if you're starting out I really recommend to use a phone and save your time and energy on getting nice lighting and getting in a space where you have good audio.
You don't need to buy like a really big light.
In fact we usually use this little light on top of the camera here.
I'm sure it's doing nothing because we have 100s of studio lights on top of us right now.
But you can get something like this for four or $5.
You can get yourself a microphone, maybe not this fancy Madonna mic thing, but you can get your own microphone or just get in a quiet environment.
Those things are going to far.
Those are going to have a bigger payoff in the end of the day than just getting a fancy camera.
Now, if you do have a fancy camera That is awesome.
Congratulations, you have money, but that's not gonna make a good YouTube video.
The other part is when you have the camera, we have what we're doing right now, which is called a role.
It's me talking to the camera, talking head talking torso, blah, blah, blah.
I'm just looking straight at the camera and talking and on my video at home, hopefully this will be heavily edited.
So I sound flawless and we haven't nice and tight and concise.
For the live audience.
They're laughing because it is early and I am talking, talking, talking.
Now the last part I would talk about with a camera is what are you going to do that video.
If you're going to do a one take make sure that you've kind of rehearsed your ideas out.
You have that beginning a middle end structure.
If you're able to fill multiple takes, then you can edit those together and a software program.
And again, these are gonna be all other videos you can do.
And the last thing I'd like to say about the camera is the fact that your camera does not define your video.
Again, unless you're reviewing a camera.
So for the end of the video, I want to make sure that my friends know that the video's over.
I want them to be part of that conversation.
If they don't like a video, that's totally fine.
I just wanna hear maybe why So you can have that conversation so I know I can improve maybe my content or the way I talk or present it.
Sometimes when we first started doing these videos we were a bit more jokey, maybe a little slightly more AM radio show.
Then maybe our audience wanted and we've kind of pulled back on that right now.
And what's nice is we kind of with our feedback from the people in our comments, and people on Twitter have helped us shaped what you see now.
So having that conversation with an audience and getting that feedback is really important.
So at the ends of my videos, I'm going to end it like this.
Hey guys, thank you for watching this video.
Give us a thumbs up if you like.
And if you don't, keep your damn mouth shut, and Charlie, cut!
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