>> Good morning. Joining me today is Jonathan Wolfe [assumed spelling], principle engineer at Zipcar. We're very excited to introduce our new Zipcar iPhone app today using Jonathan, a typical Zipcar member. He'll be picking up friends for dinner later tonight but Jonathan doesn't own a car. As with more than 25 percent of our Zipcar members, Jonathan says his life is on iPhone. So as he walks along Mission Street, he taps the Zipcar icon to instantly find and reserve a Zipcar. The application locates him, then immediately shows him all the available Zipcars nearby. Now with the iPhone [inaudible] map kit, maps embedded in our application make it fast and easy for zipsters like Jonathan to search, pan and zoom into Zipcar locations all around the city. Indicated by these stylish Z push pins, Jonathan instantly sees all the Zipcar locations nearby. Green pins indicate cars that are available now. When he taps on a pin, up pops the location name and the number of available Zipcars. With current location and geo-coding, Zipcar members instantly see vehicles in any Zipcar city such as New York, Boston, Toronto, San Francisco even London. Jonathan selects Beale Street, a location within walking distance and browses through the list of available Zipcars. While a Prius is nice, he decides a mini-Cooper would be more fun for the group. He selects Minnie McDougal [assumed spelling] from the list. All Zipcars have names. He learns everything he needs to know about Minnie McDougal before reserving, what it will cost, how many will fit comfortably, even a few fun facts and because he'll probably want to reserve this car again, he taps the heart button to be sure to tag it as a favorite. Next he taps reserve, dials in his time information, and reserves the car for 5 hours. A few more taps done and confirm and the Minnie McDougal is his for the evening.
Now as he nears the car's location, Jonathan needs some help finding his car among the variety of Zipcars in the pod. Well I'm happy to say he can now hear where his car is simply by tapping the horn icon on his iPhone.
[ Applause ]
Now that he's located his car, Jonathan taps unlock and the car actually unlocks.
[ Applause ]
He jumps inside where the key and an iPod adapter await him and off he goes. And that is Zipcar on the iPhone. Thanks very much.
[ Applause ]
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