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CNET Top 5
Worst tech logosSome of the most important names in tech started off with awful logos.
[MUSIC] By now you've probably heard that the new logo for airbnb looks like a master class in Freudian interpretation, but a company logo doesn't have to be anatomically correct to qualify as a bad idea. In fact, silicon valley is has a rich history of bad logo design, and some of the biggest names in the business are guilty of it. I'm Donald Bell and this top five I'll count down some of the worst logos in tech. Starting up in number five, Firefox, before the name in the logo involved in fact that cuddling [UNKNOWN] in circulating, the one we know today. Mozilla had to take a few stabs on this one. The project was originally named Phoenix till a trademark dispute forced them to change that to Firebird. Both names were accompanied by an image of what I can best describe as a flaming goose being cooked alive in the fires of hell. Fortunately, another tech company already had the claim to Firebird, forcing the change to the Firefox we know today. At number four. Facebook. Back in the day the Facebook logo was often accompanied by an actual face, this guy. He was like the stalker version of MySpace Tom. Legend has it that the was actually a manipulated image of Al Pacino but there's some compelling evidence that it was actually Peter Wolf, lead singer from the J. Geils Band. Either way, it's really creepy. Then again, so is Facebook. Coming in at number three. Apple Computers, for a company that now has one of the most iconic logos in the world, they're first attempt looks like an engraving from a Charles Dickens novel. Can you imagine this thing being put on the back of an iPhone? I mean, on the plus side, Apple would have to make the phone bigger just to make the logo readable. But then, you just know Samsung would come along and make a phone with more cross hatched and enhanced historical obscurity. At number two, Google. Yes, the company that is quickly taking over the world and harvesting your information to sell it to the highest bidder ...Is a case study on how subtle design changes make a big difference. The early logo, while virtually identical, would fit the name of an illegitimate clown college. But you redesign the font and you drop the drop shadow and suddenly your worth billing. Finally, my vote for the number one worst tech company logo... Nokia. Now, to be fair, this logo probably made a lot more sense when the company was founded in 1865 and their best selling products was rubber galoshes and let's not forget, the people of Finland do love their fish. But, even so, I'm sure you could not have found an uglier fish. It's like half logo, half nightmare. Looks like it should have the Millennium Falcon flying out of its mouth. So there you go. Five pet brands that prove that the air B and B logo is in good company. Honestly, I'd kind of like a t-shirt for each one of these. More top five's at top5.cnet.com. I'm Donald Bell. Thanks for watching.