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Willow's wearable breast pump is a mom's dream gadgetThe quiet, cordless breast pump promises to be a life changer for breastfeeding moms. Hidden under a bra, Willow lets new moms pump milk while on the go.
There is a new device that promises to be a life changer for new moms, the Willow is a hands-free, wireless breast pump that is worn inside a bra. It eliminates some of the biggest annoyances of today's Today's suction pumps which can be noisy messy and keep you tethered to one spot with power cords and hoses, and I'm well familiar with the struggles of breastfeeding and pumping, I myself am a new mom squeezing in pumping sessions between reporting on CES where Willow has made it's debut. Using a discrete, hands free pump under my clothes will be a dream. Each one of these plastic teardrop shapes pumps, sits inside a nursing bra, over the breast and the milk is pumped into a donut shape bag, hidden inside the unit. A one-way valve keeps the milk in the bag without it leaking. So when you're ready to take out the bag, you won't spill any of that liquid gold. Say goodbye to bottles dangling from your bra or needing to lean forward. The Willow can be used lying down. The app keeps track of how much milk a mom is expressing from each breast. And each bag only holds four ounces. The pump is gonna automatically stop before it gets too full. Not only does The Willow let you walk around, but it's also pretty quiet. The creator says that early test moms have used them while doing errands, like grocery shopping or commuting on the train. It's also easy to clean. With just two parts to wash that are dishwasher safe, made of BPA free plastic. Battery life will only get you a day or two before you need to recharge. A double pump that is expected to go for around $430. That's about twice as much as some of the more basic models out now. The special milk bags are also going to add up. Willow is expected to price its bags at 50 cents a pop. Whereas typical bags just cost pennies and hold more. But moms may not mind dishing out more money. Considering that multiple pumping sessions can take hours out of your day, giving moms more freedom and dignity is a big deal. But we'll have to wait until the spring for it to arrive, and to put it to the test ourselves.