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Why Dropbox is trying to look hipNew logo, new font, new pizazz. The file-syncing service wants to stand apart from the boring blue-and-white competition.
Dropbox has revamped its look to attract a more creative customer. The file sharing service revealed a new splashy marketing campaign to put an emphasis on how Dropbox is cool and weird and different. So maybe it'll catch your attention against the growing competition from file syncing services. Offered by giants, like Apple, Amazon, and Google. And maybe Wall Street will also notice. Dropbox, which is said to be worth $10 billion, talked about going public years ago, but it never happened. So what's different now? The Dropbox logo has changed a bit. Instead of a box, it's a bunch of diamonds that look sort of like a box. And now it is using a new [UNKNOWN] font [UNKNOWN] right? Well this visual changes are now particularly that interesting to most folks in the scheme of things this shows Dropbox is trying to [UNKNOWN] apart from the usual safe and boring blue and white personality of the competition The product itself really isn't changing, with the new creative energy themed ads, the company just wants to inspire you to pay for it to store your work, so far it has convinced more than 500 million people and 200 000 businesses, to do just that. I'm Bridget Carey for more details go to cnet.com.