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What could and should a Zappos brick-and-mortar store look like?That's what the e-tailer tried to decide over the holidays, when it opened a Las Vegas pop-up store that let shoppers handle items before ordering. As CNET's Kara Tsuboi explains, the experiment could point to Zappos' future plans for opening physical...
This downtown Las Vegas showroom resembles a large boutique, with designer hand bags, couture clothing and an array of shoes. But what brought [UNKNOWN] [UNKNOWN] family in to shop was the stores name Zappos. Both. We were walking by and we saw Zappos, and I know my mom is a huge fan of Zappos. I actually got a pair of shoes without even looking for them. The popular online retailer set up this 20,000 square foot pop up store during the holidays, hoping to entice customers with the ability to touch hundreds of products before ordering them. When I'm searching on Ebay or whatever, whatever I'm looking for. I'd, I'd like to hold it and see the size and material whatever it's made of. BEing able to have customers come in touch and feel products, discover other kinds of lines this [UNKNOWN] carries, is a really great way to get in front of it's customers. This store has a limited inventory, especially compared. The huge online selection. There's not a lot to try on, and there are only a few items you can buy and walk out with. But once you do find something you like, you use self-service kiosks, developed by ShopWithMe. You can scan an item, see all the other colors and sizes. Even it's not physically here in stock, you can choose it. Check out. And it's delivered free, next day shipping to you. After closing the pop up store mid-January, Zappos is now examining the data, to help determine if, where, and when, they should set up shop permanently. Might be more Zappos pop up shops coming in the future, or permanent stores. We'll see what happens. It's something other online retailers are also experimenting with. Amazon opened a pop up store at the west field center in San Fransisco to sell it's kindle e-readers and tablets. [UNKNOWN] New York store carries less than ten percent of what you find on the site. But with online sales growing, why would successful shopping websites revert to the traditional brick and mortar store? 90% of shopping still happens offline. So brick and mortar stores are still capturing most of the revenue from shopping right now. But they still want to have an online feel. The Zappos store stayed open 24/7 just like the website. In Las Vegas, i'm Kara Tsuboi CNET.com