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Apple Byte Extra Crunchy
Trump says Apple has promised to build 'big, big, big' plants in the US (AB Extra Crunchy, Ep. 93)Adobe Flash is dead. We dive into the long history between Apple and Flash. Plus, the latest iPhone 8 rumors.
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It's spelled jamf.com/crunchy to create a free account and set up your three devices, today. That's jamf.com/crunchy Lets get to the show. we roll apple by style. Woo. [MUSIC] Good afternoon everybody. My name is Steven Beecher and you are watching the Applebyte extra crunchy podcast with your host Mr. Brian Tom. Aloha, everybody's been wondering, when are you guys coming back? It's been two weeks, I need my fix, it's like a drug. It's the [UNKNOWN]. Welcome to the show, ladies and gentlemen, boys and girls, thank you so much for sticking with us. I had a- Beachum, what did you do the two weeks that I've been gone? I've cried and waited for you to come back. [LAUGH] No, I'm kidding. No, I went to Tahoe the first week, and then you went to Hawaii the next week. Yeah. So it's been like a two weeks of kind of a weird schedule for us, you know? But you know what? We're back. In effect, everyone deserves a vacation. We don't complain when you guys go on vacation. Just letting you know. No. But this is the Apple Extra Crunchy. It's our complementary piece to our Apple Byte video podcast that really kind of digs deeper into the stories that we talk about and also brings in new information because News is always churning out. So I'm just gonna let you all know, you guys and gals have always been a big part of the show. So we have our number that you can call and leave us to leave a voicemail. It's 1-800-616-2638. That is to call in, leave your name, where you're calling from. Tell us you comments, your questions, the things that you all want to talk about. We make our show pop. I think we picked up 5 calls that we're going to jump to later in the show. Just to let you know your a part of it. We stream on live stream, YouTube and periscope. As we do the show people that are listening live can actually call in but again, this is for the listeners that are really just hanging out in your car. So if you need to wake up and your kind of tired in your car right now. Wake up. Wake up. There you go. Also, tell us where you listen, too? Like, if you're doing the laundry or you're on the drive, tell us where you listen? [UNKNOWN] on the toilet, bro. We always get that. I don't listen to podcasts on the toilet, but, you know. Well, I do the podcast without any pants. [LAUGH] Stand up. No, I'm not going to do that. [LAUGH] I don't wanna surprise people. Pleasantly surprise them. We should do a no pants podcast, because no one would ever know. Stop. The NPP? Yeah, the NPP. All right, let's get to the show. People are like, get on with it already, dang. The first story, it is our lead story of the day, this comes to us from the Wall Street Journal. It just dropped, but according to the Wall Street Journal, in a 45 minute sit down interview with President Trump. With the Trump. According to him, this is what he told the Wall Street Journal, this deals with Apple because, basically, Apple, according to Donald, Mr. President Trump, is planning to build three factories in the United States. Now this is the quote, you gotta kind of, I can't do a good Trump impersonation, but you kinda gotta imagine what he would say, all right? Yeah. This is what he told the Wall Street Journal. I spoke to Mr. Cook. He's promised me three big plants, big, big, big. [LAUGH] I say, you know Tim, unless you start building your plants in this country, I won't consider my administration an economic success. He called me and he said, we're moving forward, it's gonna be big. So and when I say, he said big, big, big three times in a row, he literally did. So What the story really is about is that look Apple, if this is true, according to Donald Trump, will be building three manufacturing facilities in the United States. When Trump was first Elected, he actually kind of called out companies like Apple and in a quote from during a campaign speech at Virginia's Liberty University. He actually said, we're going to get Apple to start building their damn computers and things in this country instead of other countries. [LAUGH] He said this also at that time. Threaten to introduce a 45% tax on products imported from China, really trying to focus on bringing manufacturing jobs back here in America. And we know how they have left in a mass exodus. And how do you incentivize companies to do that? Well following some of that pressure according to the report Apple actually Went to its suppliers, both Foxconn and Pegatron, to look into seeing how they could actually make iPhones in the US. We already know that they assemble some of their products here in the US. So it's not necessarily manufactured in the US, but assembled. Sadly, the trash can Mac Pro was one of those products that was assembled in the US. I do believe iMacs, some of them are actually assembled here in the US, but just not manufactured. So Foxconn is now, according to reports, in separate reports, planning to build an actual thin transistor film LCD factory in the United States. So you got Foxcut is moving to the United States, that's- Maybe they're, how about not moving, but at least building something here. Yeah, yeah, that's very interesting that they would bring a manufacturing company from another country here. That's pretty pretty interesting. Well, you know I mean Apple obviously has a tight relationship with Foxcon, they are they're the number one kind of manufacturer supplier, not supplier per say, but one, I guess you could say, yeah, it's kind of a hybrid of manufacturing and supplying. So bringing them here to the US, the word and rumor suggest that the company, Foxcons plant that they'll first put here in the US is looking to be somewhere in Wisconsin And they don't know exactly where it will be built in that state but that one of the first target. Apple declined to provide any clarification on Donald Trump statements about building factories here and in addition to that they are just talking about how look we don't know exactly when or where these three big big big plans. [CROSSTALK] It's gonna be big. [LAUGH] YOu can totally see him say that. Yeah, I mean that's great. Is Tim Cook still on his tech, his tech group that he has? Or did he leave? Yeah, yeah, he's still part of that board. Remember he had this like executive tech summit, where they brought a lot of kind of leaders in the tech space to talk to Trump about, you know, they also Lobbied hard about net neutrality. That's been a big issue of what is the government going to do about throttling or controlling who gets priority for data, whether it's companies that pay for it. And we know that's a big deal with Netflix and video services, versus internet services. Who's really gonna get that priority if they change some of those net neutrality rules. But again The story here though is, at least according to President Trump, that Apple will be bringing some manufacturing plants to the US. Which, if this is true is a great thing. It's a great thing. That is an awesome thing, you know. And that's kinda what Trump does, is before any announcements are made he kind of bullies and kind of Hints at things and speeches and stuff and like Apple's gonna come here and like Apple's not ready, they're not ready to make an announcement or anything but he's already saying it. [LAUGH] So it's kind of interesting and then eventually We'll see if it happens right yeah we'll see if it happens. Yeah but it feels like he's kind of it already setting it up to where it better happen or I'm gonna attack I'm gonna attack Apple. Yeah. Cuz that's what he does. I'll attack you guys if you don't do it. He's attacked Boeing. He's attacked Lockheed, I think. Nordstrom. [LAUGH] Right now he's attacking Amazon, right? Cuz the whole tax debacle. And Amazon he calls them Amazon the Washington Post. It's interesting that he He's having an interview with the Washington Post when he hates them. Wall Street Journal. I'm sorry, Wall Street Journal, my bad, my bad, that's a mistake. But yeah, this is something that Trump does. He like to kinda hint at things that he's trying to make happen in hopes that maybe that company will Push on the gas a little faster to get it done or something. So we'll see- Yeah, we'll see. If it happens. We'll see how it shakes out. Again, we will see. Alright. Other news- The thing, quickly in the chats- People are like saying, if your phone is gonna be made in America, it's gonna be so much more. And then the response of half of the people like, I'll pay whatever for my phone. That's- Which is true. That's what we were talking about before the show. [LAUGH] They'll pay whatever. There's a voicemail about that. People aren't scared about a thousand-dollar iPhone. They really aren't. And if you break that down in monthly payments you're never gonna remember that you paid $1000 for an iPhone. It's just the way it is. It's just the way it is. I can see Apple doing some patriotic marketing, too, where it's patriotic to go buy an iPhone that's made in America, you know? So it's- this is interesting what's happening right now. iPhone- 'Murrica edition. Made in America. Let's jump into some more things about Apple. This- there are- it's been kind of quiet because there hasn't really been any major news, let's be honest. Everyone is kind of waiting. For the next product drop to happen, which would obviously be iPhone, also Apple Watch. We're waiting to see that, and maybe if we see new Apple TV stuff before the end of the year. But no major announcements have happened as of yet. So look, when people are kind of bored, and they want to stir up the Apple rumor mill, but you know what? We talk about it, cuz honestly, I like seeing this stuff. [LAUGH] Forbes.com Publish an article that really featured kind of the idea of what a new iPhone Render could look like. This looks a lot like everything but I think the biggest thing people that aren't looking at this will. Remember some of the early renders of the iPhone showed this black bar at the top where the cameras and sensors kind of jetting out. << Yeah, yeah. These renders are now showing what I've requested from the start yeah just along the bar. It doesn't mean that this is going to happen but this is the idea. When you look at something like this, and edge oled screen with a black bar on the top for the cameras Your wireless and your battery. It looks honestly like a Galaxy S8, like it really does. It totally does. But you know what I mean, who cares now these days. I feel like every phone has gotten to the point where they look so similar, it's starting to just really come down to the operating system and functionality more than. As long as the phone doesn't look crappy, I don't think people don't care if companies copy companies anymore. I just think- It's so hard to discern the different phones that people have in their hands. It's like what's that? So many different models of phone now. I don't think it matters. Everyone throws a case on them. It's all about just the operating system and the ecosystem and the features it has. So look, if it looks like a Galaxy S8 kind of ish, well, get over it. But what the story is related to is beyond those renders, Forbes is just talking about some of the features that. According to their sources in working with a case company, who is also getting details from overseas and China. It looks like the whole idea of touch ID integrated onto the front of the screen is going to happen. The whole idea of plan B with touch 80 sensor on the rear of the phone Is not going to happen, which everyone is really, really happy about. So the other kind of tweak here that they're talking about, and people have mentioned this and callers have even called in, about the power button actually being larger in size. And the reason why, just like one of our callers did last week or two weeks before, Is that in case touch ID isn't able to work and integrate it into the display, there is a patent that could potentially integrate it into that power button. So, it's almost like no one knows exactly why they've increased the size on it Is it like a fall back, just in case? But we'll see that, maybe in future generations, we'll see Touch ID integrated into the actual power button. I think it's kinda inconvenient, cuz I don't wanna pick up my phone like that all the time. But, whatever, it's there, so. That's what Forbes has to say about it. And in another report this one coming from ET news as we kind of bundle up all of the iPhone 8 news. Apple is working on developing its own OLED technology. This is really an attempt to reduce their dependence on Samsung. If you haven't heard or you aren't familiar with this Basically with the new iPhone 8 the OLED base screen it's gonna be completely reliant on Samsung as their sole supplier. They signed a contract about, basically, to provide 160 million OLED screens for Apple over the next two years. It's a signed deal that is going to happen. But the problem with this is that Apple doesn't like being reliant on a single supplier. Because if something happens They're screwed. Like anyone that's smart about this stuff in the supply chain, you've gotta diversify your sources. So according to these reports from the ET News Apple's actually purchased machines specifically. They're called chemical vapor deposition machines. They're used to create OLED panels but Apple themselves according to these reports has purchased these machines to work on developing basically their own OLEDs and then potentially lease these off to their suppliers, people like Fox, Conner, Pegatron, to them. Eventually produce more OLED screens and really a secondary source for future Apple products whether it's like the iPhone or the Apple Watch. That's pretty cool. Yeah. And they also like in a similar but unrelated, they also have their own machine that creates the curved glass for the Apple headquarters, right? So Apple- Yeah, I honestly don't know where they get that stuff, quite honestly. I don't even know. I thought that they had it specially made for themselves They did. So they're like really committed to the whole glass. I could see them cornering the market on some sort of glass technology in the future, you know? It feels like they're just really getting into the glass stuff these days. Well, I mean, if you talk about glass structures beyond skyscraper buildings, I think from A sampling of the most artistic, aesthetically pleasing glass buildings that aren't models or sculptures, Apple's gonna be right up there. Their UFO, like you talked about, the curved glass panels were made specifically for it. I don't know if Apple themselves had any hand in making them, per se, other than the design. I really don't know that, But you're right about the fact that they could take their knowledge kind of into the enterprise market. But then at the same time, they're the type of company that wants to hold on to their secrets. They want to be like we want to just keep this for our own buildings. Yeah. Like you guys figure it out. Start looking at the patent websites for New glass technology. So, with these CVD machines, these OLED, basically, producing panel machines, this is just a way for Apple to control, or at least get back some more control because, really, do you want to be 100% reliant on your top competitor although they make components for your product? You don't. No way. This is smart. This is a really smart move. Here's the machine right here. I've got a picture of it. It looks pretty, it's not too big actually. I think those machines look like they can produce beer. They look like. I think they could make a nice craft beer from a CBD machine. Just the way that they look. They're not too big. It just looks like a little desk. A big old steel pot and everything. Alright, just talking about this is kinda like, just really quickly, we're gonna jump around here a little bit, but if you aren't familiar with Apples public betas for the operating systems, they just released basically the whole lineup: iOS 11, tvOS, watchOS Mac OS High Sierra the third public betas are available. So, if you guys and gals want to jump on that, you can. I installed it on my iPad right away when they came out because is my iPad is my baby but it's also, like, if something weird happens to it it's not the end of the world. There's a lot of people like, put it on your phone, put it on your phone. I'm like, I'm not going to put it on my only iPhone. Hell no. They can't even get the regular releases right all the time and they're still buggy. I know some people, this whole public beta thing, people then will write me about how, " this doesn't work as well. Why is this crashing? I don't like this, my app doesn't work." I'm like, "Dude, it's a beta." Like It's not my fault. You put the bait on it, bro. They're shooting the messenger, man. They're blaming you. I always have to do the disclaimer. [LAUGH] It's like, do I really have to do. I learned from you, I don't do the beta every. Because I know, Brian Tong says don't do it. Unless you have a secondary device or let's say an iPhone from the previous generation that you wanna test it on, and just have, that's fine. But I saw a kid, this young kind. He was like literally, I could tell he's rocking iOS 11 on his phone and I'm like, just wait. I was like just wait for it. You're gonna be like, why doesn't my phone work the same? Why doesn't it work the same? All right, honest this is my favorite story of the week. I didn't choose to lead with it because It's kinda a little more nitty gritty and I think it's more for people that are fans and have remembered really, like diehards about the past of Apple and whatnot. But just today Adobe officially announced that they are end of life-ing flash By the end of 2020. Thank God. So Flash will be officially dead and no longer supported by the end of 2020. Now, Adobe says it's working with companies, including Apple and Google to prepare for the upcoming death of Flash which is kind of funny, because they pretty much killed it off long ago. This is what I really like about this story. So, Apple's also In their part, they offered a message from a WebKit blog, that is really what the basis of their Safari browser is on WebKit. They contributed to that. So Apple said they're working with Adobe industry partners and developers to complete this transition. But I wanna really remind people and rewind back All the way to April of 2010. And for people that remember this, this was a big deal back then, but if you recall Flash really at the time was really kind of an integral part of, obviously computers, was still on mobile devices. Like, at one point in time, Android phones were running Flash and it was like, we can run Flash and People on the iPhone are like, "I don't really care." So, Steve Jobs himself penned this letter, it was an open letter that he put out publicly to everyone to read on Apple's website. If you even want to look it up, just for fun, it's called Thoughts on Flash. You just type that in this search tool I've heard of, called Google. Yeah, you ever heard of that yet, [UNKNOWN]? It's very useful. Very, very, some are new emerging technology. So the letter's called Thoughts on Flash, and really what it is, it's something like a 1,700 word letter specifically talking about why Apple is moving forward away from Flash. I'm not gonna read everything here because it would just get into it too much, I'd want to read it. But here's somewhat, kinda the key points that Steve Jobs pointed out, he talked about Just being able to access the full web in one of, at the time, Flash was saying, Flash is still relevant, it's still useful, it's still good. And Steve Jobs was like, no, Flash is old, it's buggy, it causes crashes, it's not secure. So, Adobe had their side of the argument. Okay, look If without Flash you don't get the full web. So, Steve Jobs address this saying like Adobe has repeatedly said at Apple devices, mobile devices cannot access the full web because 75% of the video on the web Is in Flash. What they don't say is that almost all of his video is available in a more modern format, H264, viewable on iPhones, iPods, iPads, YouTube. He's talking about all of these platforms that are using H264 video that don't use Flash, that don't need this extra layer of software that will slow down and bog down the performance. Of your phone. You talked about battery life, he said, in their tests just running purely playing H264 videos. They play for up to ten hours on the iPhone. Now when they're using a Flash player. It's less than five hours. So battery life was, that's huge, when you talk about optimization, a better product, that was also another bugaboo. And then another point that he wrote amongst others is that there's touch. Flash was made for PCs using mice, right, they were like interactive animations, cool games, things like that, but Apple was moving on to touch devices in 2010. Aah. So it's kind of interesting. And at the time, again, I have to reiterate that flash wasn't irrelevant then. It was kind of one of those first slings, first shots fired. They didn't used to say that back then, but Steve Jobs He threw it out, put out this deep letter saying, like, look. And it was kinda like, we're not gonna use Flash on our platforms, it's an old platform, use more modern stuff, support HTML5, things like that. And it's just really interesting how It is completely turned out that way, of course, Adobe had to protect their interests. It's a business, it's a product of theirs. They can't say, flash is gonna die, but that's kind of how it all shook out. Adobe was mad that Apple didn't support flash because here Apple has this app store. They wanted to be a part of it but Apple's app store, didn't use require or need flash at all for developers to come out with these awesome apps. Yeah, I remember when he actually said that in one of his keynotes, I remember. I think it was at an iPhone keynote or something and I was like wow he's just You just tell him you're not gonna use it ever again. I actually- And at the time it was a big deal. It was a big deal. That was a big deal, yeah. It was like what? Okay, so I guess I gotta plan on no Flash in the future. But I did find a two minute little piece of him talking about it in 2010. Is it cool if I play it real quick? Yeah, let's do it baby. We didn't start off to have a war with Flash or anything else. We just made a technical decision that we weren't gonna put the energy into getting Flash on our platform, we told Adobe if you ever have this thing running fast, come back and show us. Which they never did. But we think we're not gonna use it. And that was it. And we shipped the iPhone and it doesn't use Flash and it wasn't until we shipped the iPad and it didn't use Flash, that Adobe started to raise this stink about it. We didn't raise a stink about it. [LAUGH] We never mentioned the word Adobe or Flash or anything else. We liked Adobe, we have a lot of common customers with CS you know their Creative Suite software and things like that. So we weren't trying to have a fight. We just decided not to use one of their products in our platform. And so they started to say a lot of bad things about us in the press, and this and that, and it went on for months. And that's why I wrote Thoughts on Flash was because we were trying to be real professional about this and weren't talking to the press about it. We didn't think it was a matter for the press. And we finally just said, enough is enough. WE're tired of these guys trashing us in the press over this. And so we wrote down the reasons why technically we didn't chose flash. And flash- Wow. Yeah baby. See when someone crosses him man. He'll come after you, like straight up [LAUGH]. He keeps it real. He keeps it real though. Yeah. He even said the letter was not an attack on Adobe. It was just an honest breakdown of the tech. Like. Dude, when I see that, the man is talking about Flash and I'm fired up [LAUGH] I'm like dude, Yes, Yes, all of that, all of that [LAUGH] It's very similar to that Scott Forstall thing, who was at the San Jose computer museum when he was like We made the iPad because Steve Jobs hated this dude at Microsoft. Now, it's kind of along the same lines. So here's another, because this is kind of a big, again, people that don't [UNKNOWN], but there's fun. There's always this kind of fun behind the scenes. Thanks for the clip Beats. That was awesome. Cool. That was awesome. But here we go, a former software developer manager at Apple, during that time, his name is Bob Burrow. And he put out these tweets basically about what had happened. And he actually said that Jobs refusal to support Flash, itself, had actually less to do with their security issues but more that Adobe as a partner couldn't be relied on to actually address the issue. So basically, they tested Flash on iPhones back in 2008. Bob Burrough even tweeted he personally tested them. You can scroll down, Beach, and it'll show more. So he fired up a series of tweets to talk about how Jobs is [UNKNOWN] at that time. And basically Jobs Was trying to call the CEO of Adobe at that time, Shantanu Narayan and he wouldn't take his phone calls. And Jobs basically had no faith that Adobe would be able to address what Jobs characterize a more as engineering problems and not security issues but just optimizing it, making it faster, make it perform better. Make it better for their platform so a lot of time people think Steve Jobs was for his decision that they did not wanna do [UNKNOWN] but is really based on both technical reasons that Jobs pointed out in that clip you said but also the fact that. Adobe was kind of a crappy partner to them because they didn't return their calls. They didn't want to work with them on it. And what Jobs alluded to there in that clip was yeah, Adobe was kind of talking smack to us behind the scenes. So Let that be a lesson to all start up guys out there. Someone's like making certain they're giving you ideas or like kind of lead you in a direction. Maybe go that direction otherwise Or just be an open mind to it just Yeah Take, it's Steve Jobs take the call Take the call. Otherwise Take the [INAUDIBLE] Otherwise your platform's gonna disappear in another eight years or so ten years. [LAUGH] So I thought that was kind of a fun story with that. So I think that let's just jump into the phone calls man. Okay cool. What do you think about that? Cool, yeah let's do it. You don't wanna do the rock story? [LAUGH] I watched that video. It's pretty funny. People can't- He's the thing. People can't really see it but, for those of you- Basically Apple and The Rock put out this video. And it's like basically The Rock use- Why am I saying basically so much today. I gotta stop that. It's The Rock using Sirius in his everyday life, and- It's just fun. You guys should just look it up, it's like dominate the day. It's on Apple's YouTube channel. It's a fun four minute video of The Rock doing multitasking and then being challenged, like he isn't doing enough and he's doing everything possible known to man. The Rock. Yeah. Dwayne the Rock Johnson. [LAUGH] Missed [INAUDIBLE] is that in. So check that out. Check that out. It's fun. Cool, all right, yeah. Let's get to some calls. Thank you guys for calling. We had a bunch of good calls today. And- Always, man- Here is the first one. Here we go. Hey, Brian. Hey, Beecham. It's Jahab from Marietta, California, and I just wanted to get your opinion. The last time you guys talked about how Apple was in too many markets and they were falling behind. Do you think that the reason for that is because they are moving into their new headquarters and they're saving the research and development for the new headquarters in the Things like that. And so, I just wanted to get your opinion. Love the show. Thank you. Bye. Cool. I know that when I'm moving, I get behind. You know. [LAUGH] Yeah, but you don't have 10,000 people to back you up when you're moving. True. That's true. I mean I think that's a nice idea, but that is not the- [INAUDIBLE] Sorry. Product, that's not the reason why product X, Y, Z and A, B, C just are lacking in quote unquote the word You know, innovation. When a company is spread too think, sometimes they need to focus and lock in. That's a problem that every company has. Look at Google. Google has so many things going. They're learning to zone in on their phone product, but before when they were like They were coming out with like 50 different software platforms and apps and it was kind of like all over the place. And- They still do that. it's part of the learning. It's still part of their culture right? But they're innovating knowing it's like you know there's this term called quick not perfect. And so it's like get the product out there, start working on it, develop it, get it out there. It doesn't have to be perfect. Well Apple's philosophy is kind of different. They are perfectionists which then in turn takes longer for a product to come out with the hope that it's a polished product. But then at the same time you can also see how that may not always work to their advantage when you feel like they're behind In features that have been out for two or three years, if not more, like wireless charging, OLE led screens, things like that. Air pods. He said air pods in a cough. Okay, yeah, let's do the next call, here we go. Hi this is Isaac, I'm from Stafford, Virginia [INAUDIBLE]. And [INAUDIBLE] next article have [INAUDIBLE] charging distance, from 15 feet, or will it not charge. Or will it not, Bryan. Very deliberate, wants to make sure that gets his point across. I'm gonna say no, and The, obviously the new iPhone will have wireless charging. Apple does have a patent for long range, long distance charging, but knowing how Apple works, even though it has a patent on it that they've developed where potentially they might even use something like the base of an iMac as a transmitter, I think that type of technology, it's gonna take them time to master. Now if they do it, I'll be floored and I'll be like, this is awesome. And somehow there's a coil in your MacBook Pro and a coil in your iMac and a coil in your iPad that allows you to charge these things wirelessly from 15 feet or more. Yeah, that's pretty badass but I just don't see it happening with the new iPhone 8 At least not yet but it will happen. You're right about that. Are there any current products that will allow you to charge wirelessly from 15 feet away? Like Android phones or anything? Not that I know of. The technology, it's more about getting a consistent signal, line of sight. Interference. There's a lot of things at hand, I mean look at Wi-Fi. How about this, Wi-Fi is getting better but you still need multiple nodes, a mesh network to cover a house. Let alone let's talk about charging a device. Yeah. [UNKNOWN] slow charging, baby. Yeah, slow roll, baby, slow roll. Slow roll. Alright, next call [BLANK_AUDIO] Hi, my name is Tony from Minnesota. And you guys were mentioning that the speaker that Apple's going to put out is too expensive [INAUDIBLE]. I don't think it matters what Apple prices any of their devices at. Apple people will buy it. Blindly. [LAUGH] It doesn't matter the quality, it doesn't matter the features, it doesn't matter the price. None of that matters. As long as it has an Apple logo, Apple users will buy it. [BLANK_AUDIO] I swear we said that a couple weeks ago. Yeah. I know it's 350, it's expensive, guess what, people are still gonna buy it. Like you can never underestimate the power of the Apple brand and its ecosystem and its loyal followers. Yeah, it's probably not gonna sell like gangbusters, but people are gonna buy it. And I wanna hear what it sounds like. See I think it will sell out. I think it will sell out on its first run. I actually do. I don't think they're going to be able to make enough. I wish I had a thunder clap sound effect for the Nostradamus prediction. We'll find it, we'll get it. Yes yes yes. but I actually think they'll sell out on the first run, because I don't think they'll make enough units to go with demand. Okay. Which might make them look more popular than they are right? You never know what the supply chain is like, but I think they'll sell on the first run, and if I'm wrong you guys can refer back to episode 93 and say No [UNKNOWN] you were wrong-is. BP nine tray. And so that was a guy saying they are gonna buy no matter what the price is. Here's a guy saying He's outraged by the price of something else. [LAUGH] Hey, this is [UNKNOWN] from California. So I'm just calling in regards to the iPhone 8 pricing. I mean, there's been a lot of talk and people have been saying that it's gonna cost Probably four digits, and something around the 1200 range. I mean I just quickly wanted to kind of give my thoughts, and have a discussion on it. It just sounds crazy and outrageous. Seriously, even for Apple to price it almost the price of a Macbook slash Macbook Pro, without Touch Bar. I mean that's just plain crazy. Thanks, bye. Just plain crazy. That's just plain crazy. That's plain crazy. Just plain crazy, man. Seriously, that's plain crazy, that's plain crazy. For real, though, what do you think? I have been seeing a lot of reports that it's gonna be over $1,000. And some people are panicking. I think people are panicking cos they realise they haven't been paying like 800, 900 dollars for the phone already. [LAUGH] yeah. I think [LAUGH] that's why people are, the people that are panicking, like if you total up whatever the cost of your phone if you broke it down in to like monthly plans or what not You're still paying a lot of money. The entry level phones start around 650 bucks and when you bump it up with capacity and then bigger screens you're getting closer to 1,000 bucks. Like I said, the large screen iPhone 7 Plus with 128 gigs of storage is over or just close to or a little over 1,000 dollars after tax. So people are already there. So we've been conditioned. And if that, and look, if that's the only phone model that is the oled iPhone, which it is. I'm gonna tell you, I'm gonna be one of those people that buys that phone. Cool. And then what's the shelf life on that phone gonna be for you? If you do spend over $1000 Is it gonna be one you're gonna try to hang on for two or three years or what? No, no, no. I'll get the next one after this. [LAUGH] [LAUGH] See that's where the iPhone plan comes into play here, you know. It does. But you know what? I just keep my stuff in like as pristine condition as possible. This is my power tip for people that want to resell theirs. I buy AppleCare on all my phones, so then I actually If something's wrong or there's a dent or thing, I swap it out right when the new ones come out and then I pop it on Ebay. It's like pristine. Still has Apple care coverage for another year or so on top of that and then I sell it and then I get a good chunk of change back, so. Nice, that's a good plan. It's a good plan, not everyone copy because I won't be able to sell mine as easily. [LAUGH] Cool. Jerks. That's all we got, Brian, that's it. All right, bro, sounds good. That's gonna do it for this week. So everyone, thanks so much again for being a part of the show. Remember, you all can call us 1-800-616 2638, that is the best way to be a part of it. Your name, where you're from, your comments and questions, just like you heard today. But other than that, I'll be traveling to Philadelphia. Philly. I'll be in Philly the next three, four day. So if you're out there look for the Asian skunk. Motown Philly back again. Again. Doing a little Asian swing. [LAUGH] Why you gotta say sorry? Don't say sorry, don't ever say sorry. Ok, Beach, I gotta clear, bro. Alright man. [MUSIC] [MUSIC]