At Apple we start with a very simple premise.
our customers trust means everything to us.
And we spent decades working to earn that trust.
That's why privacy and security are built into every one of our products and services from their inception.
We have strict policies.
They govern how all data is handled.
Our networks and systems are segmented.
Our hardware and software use encryption.
And we have a security operations team monitoring our infrastructure 24/7.
Beyond that, we have a straightforward business model.
That's based on selling the best products and services in the world.
Not on selling your personal data.
We don't sell advertisers.
Any information from your email content, from your messages, or your web browsing history.
We don't try to monetize the information you store on your iPhone, or in iCloud.
When we ask you for data.
It's to provide you with better services.
And even then you have a choice.
You're in the driver's seat on how much information you share and when you want to stop sharing it.
We set the industry's highest standard.
And we are deeply committed to living up to them.
Our hands-on impression of Super Smash Bros. Ultimate
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