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"The iPhone (#): The (adjective) iPhone we've ever (verb)ed"

We noticed that with just about every iPhone release, Apple sells it as the most advanced phone it's ever built. Well, shouldn't that go without saying?
1:17 /
Transcript
Today Apple is going to reinvent the phone. We've designed something wonderful for your hands. It's the highest resolution screen we've ever shipped. This new iPhone 3G is one of the most amazing products I've ever had the privilege to be associated with. Cuz this is the most powerful The fastest iPhone we've ever made. This is beyond a doubt the most precise thing, one of the most beautiful thing we've ever made. That is the 4s. It's the best thing yet. Iphone 5 is the thinnest phone we have ever made [LAUGH] .. It is the most beautiful product we have ever made bar none. The 5s is the most forward thinking phone we've ever created. In fact, perhaps the most forward thinking phone anyone has ever made. They are without a doubt the best iPhones we've ever done. The iPhones you are about to see are the most advanced iPhone ever. This is the best iPhone we have ever made. iPhone 7, the most advanced iPhone ever.

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