Every year a few things that happen in the world of technology
leave us scratching our heads...like why Apple redesigned Final
Cut for 4 year olds...Why Quicken no longer works on the
Mac...or why a Roku box has a jeans tab...But those are trivial
compared this list: The Top 5 Tech Turkeys of 2011: Blunders
that someone just had to get fired over.
#5 - The Flip camera.
Cisco paid $590 million dollars in 2009 to
take over the iconic Flip and then in April 2011, killed it.
scale it back, license the tech, or even sell it at a loss.
Yes, smartphones are bearing down hard on these
devices but Flip was the dominant brand in a decent category
that didnÃ¯Â¿Â½t require ton of R&D.
Who knows how much money
was left on the table.
#4 - WebOS and HP PCÃ¯Â¿Â½s.
We started checking the dumpsters
outside HP for empty booze bottles when they announced in
August they were suddenly killing off the WebOS mobile platform
and devices AND sellng or spinning off their PC division.
out of the blue, it made HP look like it never did get mobile and
gave a good case of the willies to is PC clients and partners.
That cost the CEO his gig and HP a lot of its cred as a Silicon
#3 - Sony PSN breach.
In a year of unprecedented hacks and
attacks, the Sony PSN breach was perhaps the ugliest.
April the PlayStation Network was brought to its knees and the
customer records of some 100M users were pinched, largely
All in, PSN and Qriocity were down for some 3
Blackberry gets hell when their network goes down for
Oh, and that happened this year, also.) Sony made
amends by tossing users some free games and stuff, which is
sort of like the house buying you breakfast when you just lost
your car at the baccarat table.
#2 - RIM.
The BlackBerry maker didnÃ¯Â¿Â½t have any one product or
moment itÃ¯Â¿Â½s fate turned on and maybe thatÃ¯Â¿Â½s the problem.
whole let of meh.
2011 in general was the year that Ã¯Â¿Â½whatÃ¯Â¿Â½s up
with BlackBerryÃ¯Â¿Â½ became the question on everyoneÃ¯Â¿Â½s lips.
retained the title for most popular smartphone...Android took
over as most popular platform...Windows Phone as most
promising ...and RIM got kudos for having great keyboard.
much to work with there.
#1 - Netflix/Qwikster.
When you hear people say your companyÃ¯Â¿Â½s
strategy will be studied in business school for years to come its
either real good...or real bad.
For Netflix, it was the latter.
, the company raised the cost of a DVD + streaming from 10
bucks to 16 overnight.
The backlash was big; subscriber
cancellations sent the once-darling of home video in the wrong
Then they Ã¯Â¿Â½fixedÃ¯Â¿Â½ it by announcing a Qwikster, a new
company to handle DVD rental separately from streaming,
because nothing takes a users mind off a 60% price hike like a
100% increase in hassles.
Well, they reversed that Qwikster idea
a few days later, but the price hike stayed and the worst part of
this story is that Netflix is still a great service at a great price, but
now with a banged-up brand.
All they had to do was handle it
I guess they didnÃ¯Â¿Â½t want to give up this coveted #1 slot to
For more top 5s like this one got to top5.cnet.com.
I am Brian
Cooley, thanks for watching.
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