Apple - USE TAG
Take a tour of Apple's redesigned storeWe got to tour Apple's new flagship store in San Francisco before it opens this weekend. The Genius Bar is gone.
[MUSIC] What's up guys? We are here for an Apple store preview here on Union Square. Their first and their largest global store We're talking about 42 feet tall. Tall glass sliding doors that open up 40 feet wide to kind of get you into the store. Now there's five features that they really incorporated into this store that will be rolling out to all future stores from this point. One of them is called the avenue. They're gonna have these feature spaces. One for photography, apple music, the app store, and also an art and creativity expert. People that can even take you out to somewhere like Union Square, take photos, and test out cameras. So just a way to really get in touch with the hardware and software here at Apple. The next thing is a boardroom. We know Apple does a lot of small business, so they have a dedicated space. It's not even open up yet to the public. But it looks like this boardroom, nice and cozy, that you can access here at the store. The third is called the Genius Grove. It's kind of a change from the name of Genius Bar. Again it seems a lot of open space, but where you can get all your service repairs done here. The forum space, I'm kind of standing right here in it, you'll see a lot of brown stools, a big large screen. This is kind of their new theater where they're gonna hold a lot of events in the apple store as well. And the final piece of this plaza. There are sliding doors to get to outside. There's a sculpture by [UNKNOWN] and really just an open space following along this theme of a town square to really make this store feel like it's part of the area that it's in. [MUSIC]