"Shopping apps don't fit the bill"
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CNET News Video
CNET News Video
Shopping apps don't fit the bill
-I've doing a lot of research for the perfect brown flat spring.
-The price comparisons on the mobile phone, Katie Kobe of San Francisco has a couple of apps for that like overstock.com and Amazon price check,
-like when you take a picture of the bar code and then not just the bar code with the Amazon prices.
-Kobe is highly text savvy and loves the idea of convenient mobile shopping.
-How great would it be especially during the holiday season while I'm sitting on my bike commute
I can, you know, shop for mom, dad, and grandma.
-but she really makes actually purchases from her phone due to concerns with connectivity, security, and general user unfriendliness of retailers apps.
-Simply like a little mobile version of your website doesn't really cut it.
-There is kind of this weird kind of device between a mobile website and the mobile app.
-CNET news writer, Josh Lowensohn, says well retailers are trying to create a mobile presence.
They are falling short of total success.
According to one study by the middle of last year,
Out of 500 major retailers, only 12% had sites compatible with mobile browsing and even smaller percentage, only 7 percent actually had mobile app.
-Mobile shopping represented less than 3 percent of total e-commerce sales at the end of last year or 1.1 billion dollars according to CamScore.
-When you have a lot of exposure to applications in mobile phones a lot, you really sort of get high expectations.
-Expectations retailers are not living up to in San Francisco [unk], cnet.com for CBS news.
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