CNET News Video
Shopping apps don't fit the billWhile there may be an app for just about everything, in the department of shopping, many consumers find the selection and functionality a bit lacking. CNET's Kara Tsuboi reports.
-I've doing a lot of research for the perfect brown flat spring. -The price comparisons on the mobile phone, Katie Kobe of San Francisco has a couple of apps for that like overstock.com and Amazon price check, -like when you take a picture of the bar code and then not just the bar code with the Amazon prices. -Kobe is highly text savvy and loves the idea of convenient mobile shopping. -How great would it be especially during the holiday season while I'm sitting on my bike commute I can, you know, shop for mom, dad, and grandma. -but she really makes actually purchases from her phone due to concerns with connectivity, security, and general user unfriendliness of retailers apps. -Simply like a little mobile version of your website doesn't really cut it. -There is kind of this weird kind of device between a mobile website and the mobile app. -CNET news writer, Josh Lowensohn, says well retailers are trying to create a mobile presence. They are falling short of total success. According to one study by the middle of last year, Out of 500 major retailers, only 12% had sites compatible with mobile browsing and even smaller percentage, only 7 percent actually had mobile app. -Mobile shopping represented less than 3 percent of total e-commerce sales at the end of last year or 1.1 billion dollars according to CamScore. -When you have a lot of exposure to applications in mobile phones a lot, you really sort of get high expectations. -Expectations retailers are not living up to in San Francisco [unk], cnet.com for CBS news.