See the Apple Watch in actionApple VP Kevin Lynch demos the new watch
And the first thing you're going to see on your watch when you look at it is the clock. Now, we thought a lot when we were designing out the watch about how to really reveal all of the great ecosystem of applications on this device and we wanted to build it in a way that was really easy to find and use. So we've connected it to the digital crown. So if I press the digital crown at the top here,. It takes me out to my applications. Very easy to get out to my apps. Now when I'm here, you can see the clock is the center of the universe. And the apps you frequently use, you might put around the clock here. You can arrange these how you like, and I can pan just by simply swiping on the screen here. I can go from one area to another of my applications. I can also get an overview of all of my apps just by rotating the crown that will zoom out to a universe of apps. You can arrange this just how you like and by tapping you can go right into a neighborhood of apps.