"Product Spotlight: Bang & Olufsen Serene"
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Product Spotlight: Bang & Olufsen Serene
>> Hi, I'm Veronica Belmont, welcome to product
spotlight where we take a closer look at products you
want to see. Today I'm looking at the Bang and Ultra
Serene fashion phone made by Samsung.
^M00:00:10 [ Music ] ^M00:00:15
>> This phone is something else, let me tell you. B and
O is known for making high quality, high priced
electronics, mostly audio devices. The phone itself
doesn't look like any other phone I have seen here in
the states at least, but the design does have some nice
features. I love the soft touch finish, and the shape
of the phone is very eye-catching and new, it's kind of
trapezoidal. You can't go wrong with silver and black
either. The phone has an internal motor for opening and
closing the clamshell. Just the slightest nudge on the
outside will supposedly flip it open. I don't think
it's supposed to do that. Yes, but the design is
practically all the phone has going for it. The
cool-looking rotary cell key pad in here is cool, but
confusing at best. The clear, okay, or talk functions
can be used by simply pressing the wheel to the north,
south, east, or west respectively. When the phone is in
default mode, scrolling the wheel immediately let's you
access your contact list in alphabetical order. This
feels very cool to use, but it almost moves too quickly.
Navigating the phone with the wheel is fairly easy. You
simply rotate it to the appropriate menu option and
click okay. However, it's not going to be so easy to
dial by feel or even text message. That's going to take
a lot of getting used to. Another thing that may be a
little weird is how the key pad is on the top of the
phone. They arranged it this way so you won't smudge
the screen with your face. Are they insinuating that
we're greasy? Sure, sometimes phones get smudged, but I
didn't know it was a big enough problem that they had to
flip the whole design of the phone. Here on the side
you'll see some screws. These aren't the normal kind of
screws that you can take off with just any screw driver.
Oh no, they're proprietary screws. Which means that if
you want to take the battery out or change the SIM card
you better remember where you put their own tiny
included tool. Another feature that they could have
worked on more. It's sitting here on the side of the
phone where a screw might otherwise be, which definitely
makes it kind of hard to use and aim. It's only a VGA
camera, which is pretty pathetic considering the price
tag on this sucker. Don't worry, we'll talk more about
that later. There's a host of other features like a
calendar, to do list, e-mail and Web access, and a
currency converter. But nothing that you wouldn't see
in any other basic phone these days. There's no speaker
phone, but there is Bluetooth so you can pair it with a
head set. And it better be a darn fancy head set too.
However, in terms of quality, the Serene does sound
really incredible for calls. This phone is all about
name brand and a fancy design that will turn heads. Are
you ready for the price tag? 1275. That's right.
$1,275. A bit much for not a whole lot of phone. I'm
Veronica Belmont, thanks for watching product spotlight.
For more videos check out cnettv.com. See you next
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