In some ways this is a whole new iMac, in other ways it very, very familiar.
That may not be very exciting if you're looking for a dramatic new design.
From the outside this looks the same as the last several generations of iMacs.
No, the new updates here are all under the hood.
Still there's a lot that's been amped up, most notably the move to Intel's KB link CPUs which is the code name we use for the current 7th generation of those core i chips.
This 27 inch iMac still has a 5K display, but apple says it's brighter and can now display up to one billion colors, not all at once of course.
It also gets an option to move up to 64 gigabytes of RAM which will appeal to high end content creators.
The 21.5-inch iMacs get the similar bump up to 32 gigs of total RAM and the same brighter display on the 4K models.
The built-in AMD Radeon graphics on the 4k and 5k systems get an update to the Radeon Pro 570, 575 and 580 cards.
And USB-C continues It's marked across the computer universe with the new iMac adding two of those ports across the back and Thunderbolt 3 support.
The 12.5 inch iMac now start at $1299 while the 27 inch models now start at $1799.
And if you're looking for even more of an upgrade, for an extra 30 bucks You can get the new magic keyboard with a separate number pad.
You can always get the plain old keyboard too.
Now before you start saving up for one of these remember that Apple also just tease the brand new iMac.
The very expensive, very high end space gray iMac Pro.
But we'll have to come back to that one a little later in the year.
Art and architecture on the Microsoft Surface Studio 2
Maingear's F131 is crazy impressive
HP polishes up its Envy laptops for spring 2018
The Apple iMac Pro answers your pent-up need for iMac speed
The Apple iMac 27-inch is a better version of itself
Good looks, great price for the Endless Mission One
The HP Elite Slice is a sleek take on the business desktop
The Envy Curved AIO 34 adds a touch of glamour to any office
HP's Envy 27 AIO is a sleek Windows system
The XPS 27, an all-in-one for the sound-and-vision crowd