Lady Gaga at CES 2010Lady Gaga debuts her newest headphones by Monster at the Consumer Electronics Show 2010 in Las Vegas.
[ Music ] ^M00:00:16 [ background music ] >> I am announcing the release of my first headphones: Heart Beats by Lady Gaga. >> We thought let's get the hottest female star in the world who's not only an icon for music but also an icon for fashion and so we called on Lady Gaga. ^M00:00:36 [ Music ] ^M00:00:48 >> Hi everybody. How are you doing? Are you having a good day? That's good. Well I'm so excited to be here and like Jimmy mentioned I was working with Bono on Red for his friend's birthday party and I changed the words for Acoustic Poker Face to be about the organization and he's really changed the model for how charities function with large corporations so what's very exciting about this is that all the money that Red will make off of these headphones will go directly to helping people that are affected by the Aids epidemic in Africa and I spoke to Bano specifically about this at Vivo and I said I would really really love to do a Red Headphone and so that's what we're working on a red headphone and the red headphone that will also be in heartbeat form so I'm here to announce that to you today that there will be a red heartbeat. [ Background music ] >> It will also be packaged with a version of Acoustic Poker Face, the red version for Bono. So I'm so excited to be here and thank you guys so much for coming out. We really appreciate Indigo Monsters ^M00:01:59 [ Music ]