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iPad 2 Smart CoverApple CEO Steve Jobs shows off a new, bendable, magnetic case specifically designed for the iPad 2 and called the Smart Cover.
-Some is gonna be even more popular though, we call Smart Covers. For the original iPod, we did a case. Case is pretty cool, can prop the iPad up for typing or for watching movies, work pretty well except that we went to all these troubles to make a beautiful design and we covered up with this case, right, but more than that, we added thickness and weight to the product and we made it more difficult to use with some of the accessories. So, we thought, we could do better than this for iPad 2, and we started from the very beginning to design the case right alongside the product and we have done that, but is not a case anymore, it's a cover, to cover the glass. It's a smart cover. This is what it looks like and it bends and folds around just like this as a typing stand and to watch movies on just like the old one, looks great with black, looks great with white, and it even automatically instantly wakes up the iPad from sleep when you open it and automatically puts the iPad to sleep when you close it. Now, how was this held on? Do you we have some screws to screw in. What do we do? No, we use magnets. Out engineering and ID team came up with such idea of using magnets that grasp it and auto align it, so it's always in perfect alignment and I'll show little video of this, you won't believe it. It's so cool and you can remove it in a second. You can add it in a second. It adds minimal weight and thickness because it's just covering the top. It's got a microfiber lining that cleans the screen every time you move it, open it or close it, again, it automatically wakes on open, puts the iPad to sleep when you close it. It's really easy to remove or change the cover. So, you can have a bunch of them and pick which cover feel like today, and easily just put it on, and they come in polyurethane, which is used to make space suites of leather, and so I've got a little video to show you how this thing works and let's run that video. It's one of my favorite little videos. It actually kind of reminds me of picks or shorter something like that, but as you see, we actually build magnets right in to the iPad itself and then there's magnets in the hinge for the smart cover and it not only holds the cover on, but it auto aligns it. It's really cool, and of course, what would these cases be if they didn't come in colors. So, we got 5 polyurethane colors and 5 colors of leather and they are really, really beautiful. It looks great with the black unit. They look great with the white unit. The polyurethane cases are $39. The leather cases are 69 dollars. and we think this is gonna be-- we think people are gonna love these cases.