Honest Ads Act looks to regulate election ads, Nielsen to track streaming servicesToday's major tech stories include the bipartisan Honest Ads Act that would regulate political advertisements online, Nielsen's plan to track viewership on subscription streaming services and Alphabet leading a $1 billion investment in Lyft.
This is c|net and here are the stories that matter right now. Republican Senator John McCain is teaming up with Democratic Senators Mark Warner and Amy Klobuchar with the Honest Ads Act. A proposal that would amend the current Bipartisan Campaign Reform Act 2002 to include paid Internet and digital ads as electioneering communication The act would also create rules for online political ads, meaning they require disclosures too, such as who paid for them. Nielsen is making a push to start tracking streaming numbers, similar to the way it's been measuring TV viewership for years. Nielsen will independently track Netflix but expects to receive data from Amazon and Hulu by the start of 2018. The numbers won't be perfect, though, as there's no current plan to track mobile viewing. And finally, Alphabet has invested $1 billion in Lyft, which brings the company's new valuation to $11 billion. This investment makes sense as the Alphabet owned Waymo has been working with Lyft on self driving cars. and seize the future of the company in automation, you can see it today with the latest by downloading the CNet tech today app in the Apple or Google play store