Highlights from Sony's CES 2017 press conferenceSony announced a slew of products at its CES 2017 press event. Highlights include a new giant Crystal OLED TV, a 4K HDR Home Theater Projector and updates to its Bravia line.
At the front of our booth here at CES is our new display technology the crystal LED integrated structure which incorporates ultra fine LEDs as its light source. Now as you move around it you'll notice that it has an extremely wide viewing angle with very little color and brightness shift. And unlike other large format displays. It is virtually impossible, virtually impossible to see the pixels or the scenes even if your standing right next to it. Now, Ladies and Gentlemen please dont take my word for it. You need to absolutely experience it to believe it. The crystal LED display here within the Sony booth is 32 feet by 9 feet featuring an eight k times two k image but thanks to the scalable titles pile structure the size of the canvas is actually only limited by your imaginations. And today, I have two new additions to [UNKNOWN] That bring the experience of 4K HDR, the processor X1 Extreme, to a broader audience. This is the first new Bravia that will feature a slim, stylish design with extraordinary brightness. And harnessing our Slim Backlight Drive+ They display both spectacular brightness and contrast using an intelligence backlight driving technology. And the result is the stunning and vivid picture satisfying the most discriminating viewers who are seeking optimized picture quality. And we are proud to introduce this series as one of our best LED TVs. Under our flag ship [UNKNOWN] this is the Bravia OLED and this is a unique execution on an older display that only Sony can really bring to life. OLED is designed to reproduce [UNKNOWN] and dark scenes And when it's combined with our X1 Extreme processing technology, it renders every detail of an image, regardless of any ambient darkness in the scene. We offer further flexibility in style and in home integration with our second generation, second generation ultra short throw 4K HDR Home theater projector. The projector is minimally intrusive and now over 40% smaller than the previous version, yet still able to provide stunning cinematic quality images discreetly displayed right into your own living space. The ultra short throw lens, Lets you place a projector close to your wall, for a giant 120 inch image. And, since it's near a wall, viewer shuttles will interfere with the picture, allowing for more open floor space as well. And, for those of you that desire this media, with the most advanced technology, to provide the ultimate picture and sound quality Our first ultra high definition Blu-ray Disc player for home entertainment, will be coming out this spring as well. And here our sound bar delivers a complete 4k HDR home theater experience, with three dimensional immersive sound like Dolby Atmos. And to make this sound bar the very best for home theaters we collaborated with sound professionals at Sony Pictures, who lent their expertise to calibrate the audio quality and optimize it for the playback of movies. And today we're showcasing our latest noise cancelling innovation Two prototypes of in-ear wireless noise cancelling headphones. One features a sleek behind the neck style, and the other is a wireless pair of earbuds. Free of cables, housing or headband, we're giving you more choices in how you listen.