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Getting hooked on interactive media: He or she?Somrat Niyogi, CEO of social-TV startup Miso, reveals the results about which gender is driving more growth and engagement at the Social TV Summit in San Francisco.
When we start our company there was like maybe an 85 percent males good audience. But that just goes with anything sort of new and innovative. I think it's, but you know what-what we've seen overtime. Hey, its the iPhone audience look at people that buy iPhones, look at the people that it's the iPod users. It's actually (Silicon Valley?). I mean we live in a bubble here. We really do, in the sense of people are using these first technologies it just happen of be a males good audience. But what we found overtime that it actually skews more female and the females are the ones that drive in the most interactivity. If we look at the top 100 shows and you look at the audience like Modern Family, Revenge, The Game of Thrones, we have stuff on Showtime. It actually becomes a, actually a females good audience that is actually driving most of the social activity. But every show is different, I think we're seeing a transition from males good audience as of female. And I think that you know if you look at any sort of digital platform that's successful, females drive the most of an engagement and a time spent and activity and that's just driving our, and then the advertiser are interested to that. So when the P&G's and the Unilever's, and the Kraft's otherwise they are contacting us because those are the ones that are driving this adjustment behavior.