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Buzz Out Loud
Gene Simmons and his cunning linguisticsThe KISS musician, actor, and businessman drops by BOL to talk about his latest venture--a product that instantly translates what you type into another language. He calls it a "magic wand." He's kind of right.
Welcome back to buzz out loud everyone has promised we have on Skype with us -- that detect the CEO of or its -- and Gene Simmons who is spokesman -- a spokesman for -- spoke. Well first let's correct area missed no actually votes that were like gymnasium you -- -- little catch. I totally mean David Katz Dave I totally said your name earlier you could help to girl out on -- -- and. I guys you know yes thank you for Kristina Dudley now or -- -- David -- and tell us about the product but also kind of tells the story of how you guys. Came together and really. Your passing behind this product itself. Well product isn't. Is really the rightward as far as I'm concerned it's a magic -- when he we're all growing well we've heard about the the biblical -- week. Tower of Babel and how mankind was arrogant and we want to go to heparin and challenge garden and all the social what -- it was created all the different languages. And of course and and suing. As the process is created chaos the differences between humanity Begin and end with language skills not for the first time. If you -- and is. Team of wizards that literally created. The ability if you have to be able to communicate with anybody -- earns almost in any language. Instantaneously in real time what that means for me it is your -- is going to be going out on a 100 city worldwide tour. This summer. To show all the little boys -- the big boys do it because your girlfriend -- in -- here's science. And how do you know about me personally like that you gotta wonder. -- innocent as you start -- I -- -- which. -- -- -- -- -- -- And he has met -- I -- that the conflict -- -- effect two or more important issues cash -- or slow dot com for those -- -- organism -- Or you can go on the dot com go to -- -- dot com I'll -- what this means. Let's say you know somebody in a wrong you wanna know what's Columbia -- you don't speak. RC. Let you know their phone number okay so what you do is go to ports float on top. You log onto your FaceBook account or you normally do it pick your language which in this case -- -- -- And -- -- aren't going pay my quarterly guy's name is what's up. It comes out -- now that magic of this is that Mohamed in Iran. Gets it and pharmacy doesn't have to be on ports or he just answers are all who's this I don't know who that it comes back it goes out of RC comes -- -- -- English. In real time so you can get an -- version -- but now I mean it's literally change in the world. Paul Stanley -- nine. Did -- world checked. Which is now been verified and confirmed by the Guinness book of records as the world's biggest checked. In history. We had over a hundred countries -- ninety languages I don't know how many. But -- -- instant Steven -- had a worldwide Shah and Steve Nash I mean this is becoming. Beyond the PR. Yes a pardon me so it looks like EU so you can do you can use our expert through a variety of platforms is that -- outlet chat services and the mobile apps. I hate technological language I -- I -- platforms on my shoes. You don't. On separate here's what I mean and English -- this. Once a kiss brand itself on any you're gonna did how did I know you're gonna do anything else because -- powerful and attractive match. -- not you can take this thing does your magic -- And Google imports -- or use the airport's -- and it's your Gateway to speak any language. Instantaneously. With any book and I don't know how else to describe and potentially -- the end our audience totally understand technological language that so -- -- But I just can't aside from the commerce of the good stuff -- people can use it free. Which you want text somebody and Iran are Africa and -- -- you can do. No charge to you -- so this is actually good for humanity. Imagine the Arab Spring in what happened there and instead of -- depending on CNN which is liberally biased ops which is perhaps not so whatever anybody else's prices -- you couldn't find out so are China. Political business whatever rise each year. By using or school or expose. -- doorway that opens up the possibilities -- -- -- Uncle David wants Simon. -- -- -- -- I -- to the guy who brings -- the technology but yes gene -- genes a 100% right -- and just go back to your earlier question. When we -- genus the first time -- we were able to connect -- through FaceBook whenever staff members. And he talked to -- chat with her in Hungarian. She -- receded in Chinese she -- to back in French and he received a back into English almost instantaneously. That's amazing on believe -- -- one and this is kind of also strikes. A personal -- David talked to us earlier -- mentioned how when you can in -- country you didn't speak English and this year a multi lingual earth -- Easy -- -- machine him. I'm -- I'm not clearly linguists. Look that up there with it I think I and added I understand that we don't. That doesn't our technology language lexicon. I don't -- I do speak a few languages but I -- -- the old fashioned way. I have to learn. What what this what ports -- enables people to do is to connect and communicate. Instantaneously without having to go through the agony of learning a new language -- It's made my life so much easier. And Americans really are character we believe that either English is or should be the world language. But it's no longer the case. Yes our movies are seen around the world -- rock and roll is still the languages English and so want English -- which are brought -- -- let me tell you this the specifics. Just in terms of the statistics. Are hollow languages are growing or sentinels. How well this is doing and how well rendered in Portuguese to -- Well in the last ten years English is on 281%. Which is an ice -- -- Portuguese has grown 990%. The Chinese Spanish over 12100%. It's very inching -- that recent stats show that Russian. Has grown over 18100%. In the last ten years so if you're not able to communicate in these emerging opportunities. Opportunistic countries. And and if you're looking to do business in these countries you're gonna be left by the wayside what we're seeing which is very interesting and G has been part of this. Is that a lot of American companies are coming to us say and saint west. You know we want to go outside our borders who want to do business around the world who are expand. Our company's economy -- to do that we need to communicate with our friends around the world and we're helping companies like. Disney DreamWorks today MTV I don't know if -- -- and and TV's having their -- best new bands. -- -- best -- the world and or supposed powering the worldwide chat and the translation. Of the MTV. Here's a question do you think is there possibility that -- as technology like this spreads because it is so. It's it is so amazing and facilitates that immediate conversation -- -- obviate the need to learn other languages do you think that in the future we will just. While communicating our native languages. That's -- -- -- speaks of few languages. Are can actually speak Hungarian -- read and write it. Which is to say that the easiest way to learn a language is six years. Well the only way to make it imprint it is to see. To see the language being written to -- Let your honor roll those words and connected received usual or it's not so when I did. The Orr spoke traps. Hungarian -- and let you know -- console port. It came in an English but I actually sort of the original language as well. Yes -- to connect it went in terms of total first. Easy communication. And an immense. Learning tool. If -- I can add to that we've recently signed an agreement with a company called China Green. And part of it is to develop. Early learning programs. For Chinese television news sports spoke so we we also believe that a lot of people as -- -- as stated. Is the the learn visually -- by hearing and and so a lot of people might speak -- I'd like to cult TV English but they don't read or write it and if you ask any specially teenager today. They're -- less time on the phone and more time chatting on tax. So we bridge a lot of different gaps we've also recently announced that. We've made an investment company in Israel to do full voice translation. And we believe that'll help medical emergency rooms are governments. Were also looking at things like our customer service online. So you've got a call senator India location let's -- in the Philippines. Or in India well it's quite a premium. If you can even find someone speak Vietnamese. And now we can enable those call centers to communicate with people around the world regardless of the language they speak. It -- -- so I saw an interview did about Orr spoke is that. You guys built this application did six weeks and it seems like a serious like serious undertaking to put all these languages and how did you guys pull that off -- six week. Well we've built to initial -- from -- six weeks and it's taken a seventeen months to continue to grow it. We -- we delta really realize how popular it would be initially and so we had -- we had a traditional infrastructure and you know basically you know not have to to get technical but. -- general server arrays and racks all the kind of stuff and within nine months. When it felt very quickly that we outpaced. That took FaceBook three years to achieve twelve million unique visitors a month. And we had a major decision and the major decision was. I had a two million dollar purchase order on the table for one of the major vendors to buy computers and -- news at the moment I bought those computers. They would be with at least if -- at most 50% and we got we are very fortunate we've had a wonderful relationship on going with Microsoft for years. And we're very close to Microsoft and in what you were doing on the ash -- cloud platform. And we made a decision we didn't want to have happen what happened with Twitter -- twit was renting out in the UK BX it just could not install. It's just servers fast enough -- -- rates the Microsoft cloud and in fact the first time we use a cloud was at the kiss event in May at the Beverly Hills Hotel. And done we were able to accommodate hundreds of thousands of users. Almost instantly scale up almost instantly and by the time you -- that ninety minute chat. We still had 5000. Questions from in the queue for Paul and gene that's a valid one of the questions that -- Harriman's asking actually went into how scalable -- -- -- -- -- -- -- When uncle David starts talking -- -- colossal. I get excited answers routes and amber waves of say. I want to organize this for second. -- -- -- -- Now the young lady who actually -- -- actually boot process technology at a -- this passwords just give me a sharp objects until muscle. So company humanize citizens tell -- how this affects a person this is -- prepared. Statement. This is one of our wonderful PR people easily nutritional. Hands out I want to what you -- and sit in my seat so that restoring good mutual re. About -- boyfriend and rational. And what language you speak to report -- cancel -- sit down -- Clients and actually I -- From my boyfriend and Kelly is traveling at -- and -- stress and me are actually based on the aggression. And I was not and I want to send them a fun hand. Message and tell them in each instance used -- editors Edward in the -- -- -- -- and then. And email and then also over on the -- sucking -- in and accept. -- And it is used and Ceglia and -- -- Them. Well that's what they can make love happen anywhere -- Gina I have a question com or spill has a variety of languages. That it supports. Doesn't support the language of love something that you know a lot about. Why yes why yes it dolls and yes the story this kid let's hear it let's -- as a critical storage outstanding -- -- got many stories I wanna hear of that you can learn something chromium and well. As the male of the species just learn to crawl rule does not. The answer to -- -- -- order pride and self respect behind the answer is she's always right. If it's not if that -- walking in the woods -- themselves -- he still wrong ladies absolutely absolutely. Let's -- -- you -- -- -- -- the story they told me. -- so so what -- calls instead and in Intel's in this wonderful story that. That all of a sudden he is receiving several months ago. He's receiving all the sweet nothings are on here is. Cellphone but all of them -- and and it's it's from Shannon. And he goes to -- and then he says Shannon when did you learn to speak Hungarian. And -- jeweler to speak and here she says I -- -- -- or spoke so it is the language of love. -- You know cat like it is a little nerdy questions cord feature has the second and the nerd in the -- -- I can't -- it. Are you gonna has did you build -- if you build your own algorithm are you licensing some translation and I. We out we have our own algorithms that -- is currently under patent protection and and and -- so we don't talk too much better right -- We do we do focus on the experiential part of -- of of communication. So where needed we do have partners but our primary focus is -- an algorithm in fact so much so that what we're doing now is we're bringing in. One of the universities to help us with machine learning because we believe there's better ways to deal with the algorithm. And what's really cool as were bringing in our crowd sourcing Wiki east so you'll be able to help fine -- certain. Learning tremors of the language system so -- is to knock on what will we -- goals that we use at the what does it mean and how does translate. So those kind of things were bringing -- so the crowd typical crowd -- the crowd. Can assist us in making the platform that -- grant admin again passionate -- handle spam in -- -- are not spam -- and we'll be able to learn. And it just. I'm on the platform is better won't -- longer platforms. Are actually exact nobody likes that that's is a recipe for a broken -- right -- eighteen out of what technology do you actually use yourself we -- you -- your iPhone with your rom. Just case but what does is it just really your phone -- use primarily. I use all the technology you do but I don't want -- roll the intricacies of it I drive a truck and oughta get one place to another. But I don't want the engineered or you know mechanic -- -- open up militants are talking about Carter's ranch marketers I just -- press to grow. And then press to stop that's it and so that's why local ports well it is an astonishing -- For communication for business for social -- for anything you want. But it's easy I don't have to know what you guys -- -- you don't have to be key to use -- -- everybody can. It straight it really is remarkable thank you guys so much for coming on we can't wait to give -- the -- to gets more international -- yet they should let all the clinical under the support Danish I have a bunch of new DeLia and does yeah. First standing -- On yourself on always make sure to have. It snappy my dog is all you load number and a gene are we gonna -- sister unions -- what's up with that I is that NASA before in these. I want to -- And it actually doesn't matter because a kiss now has that the kiss golf course that's just -- and -- -- are you serious no problem. You should get out some try to play. I have an action figure of you have my house that's -- that's kind of weird your -- in my bedroom for years. -- -- -- -- -- -- -- -- -- Him speak the same language -- -- -- era master merchandising and all your years of all the awesome products that you put together what is mean your favorite and most profitable. Well there's -- -- so -- most recent and most recent one is the kiss hello kitty. Joint venture around the world which debuted in ninety countries -- -- -- Other kids -- CEO. Brian just hit the common progress you'll leasing aren't -- -- -- summit are our faces along. But my two favorite items I have to -- which -- condoms and -- -- caskets. That's -- up well because we'll get you coming and we'll get you go. We do not selling -- I think I. Around these updates -- MI as name and Xena it and thank you so much for your hand on zone how to migrate today happy holiday -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Butler show guys got into -- -- epic buzz out loud at in the candles will be back next week we actually will be back. Early next week on Tuesday for a special live episode. Talking about cnet's. Favorite products of the years some of the crazy -- the most -- most impact almost ridiculous most forgotten. We're just gonna do -- we're gonna do a whole end of the year blow out show. -- -- -- -- -- -- -- -- -- -- I know I was actually let somebody I was visiting your canopy out we -- -- in some coming -- an upset of computer -- but. Yeah -- -- also how awesome and Abby are right gadget. Valued at three yeah and actually have a great weekend. Good morning mr. Simmons -- Steven beach of producer of the show welcomes. Europe are active thank you very much I have -- recorded that.