CNET First Look
Fitbit Blaze marries a fitness tracker and a fashion watchWhat happens when Fitbit turns its fitness tech into something to compete with Apple Watch? We wear Fitbit's latest and find out.
[MUSIC] Fitbit's newest fitness tracker is Blaze. It's a watch. It joins a whopping seven other Fitbit trackers to choose from. How is this different and what makes it better or worse than an Apple watch? Price. It costs $200. That's $50 more than the best Fitbit the Charge HR, but it's a lot less than an Apple Watch Sport. Extra bands cost more, though. You can get steel or leather. No apps, but features. You get a color touchscreen, better design, and you get text, calendar, and incoming call pings. It can record workouts. It has a stopwatch and a timer, and it shows your exercise. It tracks heart rate, steps, stair climbing, and sleep, automatically. There are four watch faces and that's it. Longer battery life. The battery lasts over four days. Apple Watch lasts about a day and a half. Weirdly designed. It pops out into new bands and accessories. Blaze tries to be stylish. It's charger is bizarre. Do people want to wear one? I'd say the reaction is pretty mixed. It's just a fitness tracker. FitBit Blaze doesn't do anything magically new. It tracks heart rate, just like other trackers erratically. At least, it's always on and it tracks what you do pretty automatically. [MUSIC] FitBit's app is full of helpful stats and it's the utmost people use. It's got strange features. Built-in FitStar workouts, which are on the watch, are just timers of gifs. It's impossible to really know what I'm doing or if I'm even doing it wrong. Obviously, I am. I mean, a trainer would be helping me avoid hurting myself. That's Fitbit Blaze. If you want a basic fitness watch and you don't mind charging it a couple times a week, this is for you. But, don't expect more.