Facebook's newest ad-blocking tactic defeats Adblock Plus' workaroundThe cat-and-mouse game continues. After Adblock Plus finds a way to reblock ads, Facebook upgrades its method.
Facebook is battling ad blockers. Facebook announced changes to its news feed with the goal to defeat ad blockers. According to the New York Times, Facebook's plan would be to make content and ads indistinguishable to ad blockers. Facebook also said it updated its ad preferences controls so that users had more control over what they saw Facebook's ad blocker blocker would only work on the desktop version of Facebook. Facebook will not go around ad blockers on mobile devices. The company said it would take an ad blocker too many resources to cross out ads from content. So, of course, Ad Block Plus, a popular ad blocker. Found a work around within two days. However, Facebook says AdblockPlus' work around also filters out things other than ads. The battle wasn't over at this point. According to Tech Crunch, Facebook then upgraded it's methods, and now has a work around for AdblockPlus' work around. You got that? In short, Facebook's newest ad blocker blocker should block Adblock Plus's ad blocking, which defeated Facebook's old ad blocker blocker, clear as mud right? Let me try that again. Facebook wants you to see ads in the desktop And if you have an ad-blocker installed, Facebook will keep trying to defeat it. That's it for this tech news update. I'm Aya Zaktar and you can stay on top of the biggest stories at cnet.com/update. [MUSIC]