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Cambridge Analytica is just the tip of the iceberg for Facebook's data issuesA former director with the data analytics firm said thousands of companies just like Cambridge Analytica likely have data on millions of Facebook users.
A former director at Cambridge Analytica said that data on 87 million people taken from Facebook is just the tip of the iceberg. Brittany Kaiser, who worked at the data analytics firm for four years, said that thousands of companies have been taking advantage of Facebook's open platform for years to scavenge for data. There were multiple other apps that I was aware of, that were being built by Cambridge Analytica and likely thousands of other companies doing the same thing. So for Facebook to only admit that 87 million individuals would have had their profiles compromised, I think it's really underestimating the The situation. Cambridge Analytica was able to obtain that information on 87 million people thanks to an app called, This Is Your Digital Life. But it wasn't the only app that the firm used, Kiser said. At a UK Parliament hearing on Tuesday, she mentioned they made more apps Like one for a sex compass. I know that we also had one for music, what's your music personallity and you answered questions about your musical preferences. It might have been very small scale, I don't actually know but. They were, in addition to the, This is Your Digital Life test. Even though the team was small, Kaiser and Cambridge Analytica were able to amass data on millions of people thanks to these quizzes. The way they put them together was also very focused. Usually, we would have one of our heads of research or messaging Or someone from the creative team that would put together some of the questions with one of our psychologists and then one of our data scientists would help make sure that the way that it collected data would be useful for our modeling.