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Brian Tong checks out the fast cars and urban rides in the North HallBrian Tong gives us a live, on-the-floor tour at CES 2013 in the North Hall, where automotive innovation is everywhere.
-I don't know if you know about me, but I kind of like the bling, bling and so-- but this car nothing says more bling, bling than this car. And we're gonna go talk to the owner of the car who's really like kind of clean it up and make it to look good, so we're gonna come over here and get Matt for a second, all right? Hey Matt, what-- what's going on? All right, this is Matt Tom. This is-- You're the owner of this car. -Yes. -And so there's-- Are these Swarovski crystals? -Yup. There's over 30,000 individual Swarovski crystals that's been putting like 6 months to put them on one by one. -So, you put them on individually? -Yup. On the outside, the inside on the wheels and it's also with my daily driver too. -Okay, so, I have a question. The thing that I like instantly about this car, is it supplied with the-- with the company go and the Ponkys. -Yes. -right inside, I mean, those are your go to snacks? -They sure are. -This is kind of crazy. What's the-- What was the inspiration behind this? I mean, we've got the furry seats. How did this all come about for you? -Well, I guess in Japan, there's a styling called VIP styling where you take a vehicle and kind of make it more luxurious. It will only apply to certain Lexuses and Toyotas and big Sedans, but I wanted to take that idea, that concept and bring it to a smaller vehicle. -Uh huh. -And at that time, when I started modifying this car maybe about a year ago, Lexus had just come out with a new hatchback hybrid, the Lexus CT, and I just wanted to make-- you know, turn what Lexus brought and make it every single aspect more luxurious, more unique I supposed. -No, no, without a doubt, very unique. All Charlie, let's come over here and look at some of the details 'cause I honestly I wanna set in the thing. I wanna-- I wanna feel the luxury. And look at the rims-- look at the rims. Matt you had to put each of this on here, right? -Yup. -You're crazy. You are crazy. -One by one. -Okay, Matt are you gonna-- can I send in the car? -Yeah, go for it. -Can I check it out? Come on. Come on. Let's-- Let's just-- Oh, here we go. It's so-- It's so soft and fluffy. Oh, I love it. Okay, did you see the chandelier? The chandelier! My goodness. Okay, this is crazy, but you know, this-- this is one of those things that I'd say, yes, you can only find here. So, Matt thanks for your time. I appreciate it. -All right. Thanks so much. I appreciate it. -All right, cool. So, this is the one of the high rides and I'm gonna take you around the front of this car so the guys can see one more thing of why-- This car, you know, actually for some reason I swear some of these cars in Cooley's garage. I don't know. Maybe I'm mistaken. The license plate, OMG, VIP. That's what we're talking about. Okay, so let's just head back over here. We're gonna show a little bit more in the North Hall, not too much, but a lot of these booths are still getting made, they're still getting put together. And you'll see cars everywhere. We like to look at stylish, hot, sexy cars. So, let's gonna kind of walk through a little bit more and land on more of the stuff that we have here now. Over here right, you've got a Chevy Camaro rocked out with the whole rock star Branding. If you balance around here on the North Hall, you'll gonna find place with stuff. Lexus has a booth. Ford has a booth. Hyundai has a booth. Sony has a booth with all the stuff that they're doing. But you know what? Come out, find out for yourself. See all the cool stuff you can see and maybe, you know, Matt will let you send in his luxury car. All right, we're gonna take a break, but when we come back more press conferences and again, we'll show you more stuff on the floor coming up. Get ready Samsung's booth before it's finished, we're gonna take you there, all right? We'll see you soon.