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Apple reveals new iPhoto featuresAt Macworld Expo 2009 in San Francisco, Philip Schiller, Apple's senior vice president of marketing, demos new iPhoto features. He shows off new GPS geotagging that allows users to organize photos using a digital camera by embedding geographical tags...
[ music ] ^M00:00:06 >> This year with iPhoto '09, we're adding two events, another way for you to manage your photos, called Faces. It's really powerful. So many of the photos we take are of people we care about, our family, our friends, co-workers. Wouldn't it be great if iPhoto allowed you to organize your photos down around all your favorite people, so it's really easy to get and find whatever you want. Well that's what's in iPhoto '09. We've added a new feature in your library called Faces, and it's really beautiful. When you click on Faces, you get this great new user interface. It's a corkboard with snapshots of all your favorite people. If you want to find their photos, you just go into their snapshot, and there they are. It's really cool. How does it work? Well Faces uses a technology called face detection, yes. [ applause ] So when you go into an event, for example this is a camping event, and I click on a picture, there's a new button on the bottom that says name this person, cause iPhoto wants you to tell it who these people are. And face detection finds the face in the photo so that you can then click on it and type in the name. We'll say this is Liz. And that's it, that's all you have to do to tell iPhoto who's face you want to track in the Faces feature. So when you go back to Faces now, now Liz has a snapshot in your Faces area of iPhoto. iPhoto has another technology called face recognition, to not only find the face in your photo, but find the same person across multiple photos. So how does that work. Well you go into Liz's snapshot, and what you see up above is the picture where you confirm yes, that's Liz in that picture. Down below, iPhoto has looked through your photo library and found some other photos that it thinks might be Liz, and is asking you just to confirm that so it knows how to find Liz across all your different photos. That's face recognition. And all you have to do is just single click on some of them and say yeah, those are Liz, or if you want, double click on a photo that isn't Liz and say that's not, and that extra help really helps iPhoto out a lot to do a great job finding all your photos of the person you're tracking. Now there's no perfect face detection and face recognition in any one software, but this is the best technology we've found, we think it works really well, and it's incredibly easy to use. So that's Faces. I think you're gonna love using it in iPhoto. ^M00:02:40 [ applause ] ^M00:02:46 Well in addition to Events and Faces, we're adding a third way to help you find all your favorite photos. It's called Places. So now we're adding Faces and Places. A lot of the photos, in fact all of them are of places, right? They're places we visit, places we go on vacations and trips, and wouldn't it be great if iPhoto can organize your photos around where they were taken. And that's just we've added, also in the library under Events, under Faces we've added Places. And when you click on Places, what do you see? You see a map, and that map has pins where all your photos were taken. I mean it couldn't be any easier than that. So how does Places work. Places uses a technology uses GPS geo tagging. Well GPS chips we're finding in more and more things, in fact they're starting to make their way into cameras. So new -