Apple - USE TAG
Apple and Microsoft want to bring back the PCAmid weakening phone and tablet sales, Apple and Microsoft are going big on bigger devices. They hope the MacBook Pro and Surface Studio will lure buyers back to personal computers.
[MUSIC] Laptops are back in business. This is the new Mac Book Pro. Apple and Microsoft introduced new machines they hope it will revive the personal computer market that's lost ground to smartphones and tablets and they added a personal touch. Now Touch Bar There's so many things to help us as we use our MacBook Pro. First, it replaces the standard system function we're used to. Apple's latest MacBook Pro doesn't have a touchscreen. But a touch bar. It's a thin touch strip that reacts based on the context of what you're doing. If you're in a mail app, it'll give you mail command. If you're in a web browser. It'll show you the different tabs you have open. If it's things you can reach out a touch and [UNKNOWN] without thinking too much about, I think it could be useful. the Macbook Pro keeps the phone jack, but replaces the traditional ports with the universal usbc ports. It can do data, it can do video, it can do power. So you really only need one type in your machine. Microsoft [UNKNOWN] has a hinging monitor that folds down on your desk We want you to be able to move effortlessly between those perspectives of drawing, drafting, up to typing. It's meant to turn your desk into a studio. The surface dial is a knob that controls features and changes settings. Manufacturers have been coming up with new features to entice buyers. They're trying to answer the experience without fundamentally changing it and ruining what makes it so productive. But consumers are less willing to buy new devices with incremental update. Apple's quarterly earnings showed a slow down in iPhone sales I think a lot of the most exciting things we're seeing right now in technology are in computers. We're seeing things like full OLED displays, virtual reality drives a lot of computer sales. The new MacBooks range from $1500 to $2400, available in two weeks. The Surface Studio starts at $3,000 and goes on sale in December. We think you are going to love this new Macbook Pro. [MUSIC]