CNET News Video
Amazon.com says 'hola' to Spanish speakersThe online shopping giant is offering a new language option within its main US site for Spanish speakers.
You say tomato, I say tomate, which is why you'll soon be able to shop on Amazon in Espanol. The e-commerce site told CNet it will be rolling out a Spanish language version of Amazon.com over the next few weeks. Now, Amazon already had country specific versions of the site in different languages, but this is the first time since its launch 20 years ago that the parent site is offering up a new language option. Amazon has continued to grow it's international base outside the US. Last year, they launched their Prime services in China and India, and just recently they rolled out a version of Amazon Prime in Mexico. But now, they're looking inwards to run their customer base. This is the first time Amazon is specifically targeting the millions of Spanish speakers and bilingual Spanish speakers like myself in our native tongue. Because Google translate doesn't always get the job done. Just tap on the globe on the menu bar and you can search for your [FOREIGN] instead of just a rice drink. And it's not just for searches, customers can also view their shopping cart and place orders in Spanish. On Amazon.com or on the shopping app, much like what you would do on CNet.com if you wanted to look at similar content on CNN in Espanol. Now whether or not this will translate into sales remains to be seen.