Yi Technologies created a stir when it dove into the action cam market with an inexpensive but good competitor to GoPro, the. Now it's trying the same thing in cameras with the Yi M1, a Micro Four Thirds standard mirrorless interchangeable-lens model. It's not the first time we've seen a manufacturer trying to break in to that segment; gave it a shot in 2013 and followed in 2014. But those models felt cheap and plasticky. The M1 looks a bit like a Leica.
I only have basic specs and the company says the ship date is TBD, so it's quite possible it may never arrive. We've seen that before. It uses the Sony 20-megapixel IMX269 sensor that we've seen in models from Olympus and Panasonic, will have a 3-inch touchscreen LCD, Wi-Fi and Bluetooth connectivity. There will be two matching lenses, a 12-40mm F3.5-5.6 (24-80mm equivalent) and a 42.5mm F1.8 (85mm equivalent).
Yi plans two kits: one for $500 with one of the lenses and a $700 kit with both lenses. The pricing is certainly aggressive. (I don't know how much it will be elsewhere than the US, but those prices convert approximately to £383/£536 and AU$660/AU$930).