The Good Eye-catching design; built-in USB arm; 4GB of internal memory; built-in photo-sharing app.
The Bad Low-quality video; no option to add further storage; some performance issues when shooting bright subjects.
The Bottom Line The Sony Cyber-shot DSC-J10 is a compact camera that dares to be different. Unfortunately, its performance is fairly average and its limited storage space could well prove a problem.
Sony Cyber-shot DSC-J10
Camera manufacturers are a largely conservative bunch, often sticking with designs that mimic old-fashioned film snappers. Is it time to shrug off traditional designs in favour of something more futuristic? Sony certainly thinks so if its £170 Cyber-shot DSC-J10 is anything to go by. But does the camera's unconventional approach extend beyond aesthetics or is its appeal only skin-deep?
The J10 has a showy two-tone design, available in black and blue, turquoise and silver, or white and pink. The device is pleasingly slim, shiny and tactile, although the surface is prone to attracting fingerprints. Its modern appearance is enhanced by rounded corners and metallic power, shutter-release and zoom buttons on the top edge.
There's a practical element to the J10's unusual design, too. It comes with its own pop-out USB arm, not unlike a Flip Video camcorder, allowing you connect the device directly to a computer, without having to scrabble around for a compatible cable.
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