Of course, as with all dealers, only the first taste is free. There are a few free songs in the catalog, but you'll need token credits to access the hits. You can buy songs individually that range in cost from 25 to 75 cents, or you can purchase a "VIP subscription pass" to try all the songs for $1.99 a week or $24.99 for six months.
If you're not into the idea of buying tokens at all, you can use your dignity as currency by competing in community battles online: sing something, post the recorded track to the StarMaker site, and encourage others to give it a "star," which is equatable to a Like on Facebook. The song with the most stars earns tokens and small gifts like iTunes credits and autographed CDs.
You can download the StarMaker app and play on any iOS device by singing into the device, but Philips recreates the true karaoke experience with the AEA7100 hardware. The box comprises a Bluetooth speaker dock with dual 5-watt drivers (the topside 30-pin connection is for charging older iPads) and a wireless microphone with a detachable base for hands-free or hands-on singing positions. Nearly all the parts on both the speaker and the microphone are cheap gray plastic, and mechanical shortcomings like a flimsy connector plug and loud, clicky track navigation buttons on top marred my first impression. It felt very much like a kid's toy.
The speaker and microphone are both Bluetooth-enabled, so the system should wirelessly pair with any iPad. However, in order to mount the iPad on the speaker's top, you'll need an older 30-pin model. Presumably, a 30-pin to Lightning adapter would work, but it could get awfully wobbly.
The setup is reminiscent of the plastic toy instruments that come with other musical games like Guitar Hero and Rock Band. The microphone uses AAA batteries for power, but you have to plug the dock into a wall and the Bluetooth mic takes a half-second to broadcast your voice from the speaker -- it's not devastating, just enough to be annoying. Regardless, those are bigger issues when you compare this with rechargeable Bluetooth "play anywhere" speakers from Creative and that cost much less, and produce better-quality sound.
Sure, neither of those nor any of our favorite Bluetooth speakers come with a microphone, but you can get just as crazy singing into your phone (also wireless) and save a couple hundred bucks at the same time.
If you like the idea of the StarMaker but not the price, you might want to check out the $99 Philips AEA3000 StarMaker Wireless Bluetooth Microphone. It makes use of the same app and the same microphone, but features a Bluetooth dongle for the iPad instead. If the iPad's speaker isn't powerful enough for your crooning, you can use the line-out function to connect a larger stereo -- but it'll be a wired, not wireless, connection to the iPad.
Philips needs to lower the price of the StarMaker Wireless Microphone and Bluetooth Speaker if it really wants to push shy people with iOS devices into trying karaoke. Priced as is, die-hard karaoke fans can spend a lot less on a yearly StarMaker membership that gives access to all the songs in the free app and still have money left over to invest in a worthwhile Bluetooth speaker.