Armed with an attractive design and lots of ways to entertain, the LG A7110 has more than a few tricks up its sleeve. Not only does the handset slide and the camera flip, this phone also supports Cingular's EDGE data network and ships with the AIM messaging client built in. Oh yeah, it makes clear voice calls, too. Despite the attractions, however, we were disappointed that the camera was only VGA quality and the battery life was so short. But if you want a phone for voice calls that can store a ton of low-quality pictures, the A7110 delivers. It's also fairly priced at $199, but you should be able to pick it up for less with service. The LG A7110 is a compact device at 3.6 by 1.8 by 0.9 inches, and it weighs a slight 3.9 ounces. A stubby antenna adds a bit more bulk, and the phone has a solid feel. Both bright and vivid, the 650,000-color display measures nearly 2 inches diagonally. Be advised, though, that it disappears in direct sunlight, and while you can change the backlight time, you can't alter the text size. Yet the A7110 earns high points for a slick, sliding design (similar to the ) and a keypad that provides easy access to its many features.
Immediately below the screen are the spacious navigation buttons. A five-way toggle acts as a shortcut to the Web browser, the address book, AIM, My Media, and text messaging, and there are two soft keys. Other controls consist of a Clear button and the traditional Talk and End keys. Above the display is the barrel-like camera lens that swivels 180 degrees. You can point the lens toward you for a self-portrait (the display acts as a viewfinder) or point it away from you to take pictures of others. The flash swivels as well, but it is more of a steady light; once you turn the flash on, it stays on until you're finished with your picture. We are sure this hurts the battery life, but as any frequent subway rider will tell you, it is always nice to have an extra flashlight on hand just in case you get stuck underground.
Once open, the phone's buttons can all be operated with one hand. The keys are backlit and well spaced. On the side of the phone is the infrared port, while a volume rocker and a camera button are also within reach.