The Good Large screen size for the price; HD tuner; USB recording and digital media playback; Bright pictures; Relatively slim.
The Bad Soft HD pictures; Flicking on the edges of moving objects; Muffled audio.
The Bottom Line The Kogan Full HD Elite 55-inch is not without its charms. You get a big screen size for much cheaper than sets from many rival manufacturers, and the recording features work well. However, poor sound quality and picture processing problems mean that we can't recommend it.
|Kogan Full HD Elite 55-inch||Sony Bravia KDL40W605||Toshiba Regza 32RV635DB||Sony Bravia KDL-40W2000||Sony Bravia W5500|
|Price||£850 Typical Price||£850 Typical Price||£850 Typical Price||£850 Typical Price||£850 Typical Price|
Kogan Full HD Elite 55-inch
Kogan is a budget brand from Australia that has made a name for itself in its native land by selling TVs and other electronic kit directly to the public at bargain basement prices. The company has recently started plying its wares in the UK via its online store.
The 55-inch Kogan Full HD Elite is the largest in its current line-up of LED screens, yet priced at £849 (including free shipping), it's much cheaper than similar-sized models from bigger name brands.
The menu system may be relatively basic, but Kogan has added large, chunky icons to each of the main settings screens to add a touch of visual interest. However, when you enter the main menu, it's odd that it opens at the channel scan page -- most other TVs open at the picture menu.
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