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The Withings Activité, available this fall, is an all-analog-display fitness watch with a digital brain inside.
The Activité comes in silver or black, and has both a leather and a rubber watchband.
The Swiss-engineered watch has two hands that show the time, and another hand that shows your daily fitness goal progress.
The Activité has a sapphire crystal and stainless-steel body, and it's waterproof to 5atm, or 50 meters.
The watch vibrates for a silent alarm or when you've reached a fitness goal.
It comes in one design, one size, for both men and women.
Inside is an accelerometer that is used to track steps, sleep, and even swimming strokes.
The Activité syncs with your iPhone via Bluetooth, and works with Withings' Health Mate app.
The best things about this watch: its battery lasts for a year, according to Withings.
Withings' watch will cost $390 in the US when it debuts later this year.
Can an all-analog display survive in a world of more high-tech wearables? It's an interesting countermove: make regular watches smarter, as opposed to making a better high-end smartwatch.
Read CNET's first take on the Withings Activité.