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Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The Frame by Samsung takes the concept of "TV as art" further than any we've seen before. Shown here with a wooden frame, this 55-inch 4K TV is currently displaying still art, complete with a white matte.

The Frame ships June 18 and costs $2000 for the 55-inch size and $2800 for a 65-inch version.

Published: / Caption: / Photo: Sarah Tew/CNET
1
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

It looks a lot like a painting, even from up close. The wood part seen here is the TV's actual frame, and the rest is screen. That includes the white matte, or border between the wood frame and the image itself.

Published: / Caption: / Photo: Sarah Tew/CNET
2
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The matte can be colored according to taste. This preview screen shows what the matte color change looks like.

Published: / Caption: / Photo: Sarah Tew/CNET
3
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The Frame has similar specifications to one of its midtier MU series TVs. The remote, however, is premium-grade.

Published: / Caption: / Photo: Sarah Tew/CNET
4
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The natural wood frame doesn't look like any standard TV.

Published: / Caption: / Photo: Sarah Tew/CNET
5
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Optional frame add-ons are available. They cost $200 each for the 55-incher and $250 each for the 65-incher.

Published: / Caption: / Photo: Sarah Tew/CNET
6
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

You can pop the optional frames on and off easily since they're attached via magnets.

Published: / Caption: / Photo: Sarah Tew/CNET
7
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The Frame's default frame color is black. 

Published: / Caption: / Photo: Sarah Tew/CNET
8
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Instead of turning off like a standard TV, leaving a blank black rectangle on the wall, The Frame is designed to always show its picture when someone is in the room.

Published: / Caption: / Photo: Sarah Tew/CNET
9
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

How does it "know" when someone is in the room? Using this motion sensor. As long as it senses someone in the room it keeps up the image, but after a period of motionlessness the screen goes blank, saving power.

Published: / Caption: / Photo: Sarah Tew/CNET
10
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The Frame comes with more than 100 art pieces, including landscape, architecture, wildlife, action scenes and drawings.

Published: / Caption: / Photo: Sarah Tew/CNET
11
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The artists get credit.

Published: / Caption: / Photo: Sarah Tew/CNET
12
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

As do the photographers.

Published: / Caption: / Photo: Sarah Tew/CNET
13
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Here's the same photo presented with a darker matte frame.

Published: / Caption: / Photo: Sarah Tew/CNET
14
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Of course, you can display your own photos, too, either loaded onto the TV via USB or using the app on your phone.

Published: / Caption: / Photo: Sarah Tew/CNET
15
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

You can choose different layouts for custom images as well. You can also get additional professional art images from Samsung's library at $20 each, or subscribe for $5 per month to get access to the whole collection.

Published: / Caption: / Photo: Sarah Tew/CNET
16
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Here's a landscape photo given the three-way treatment.

Published: / Caption: / Photo: Sarah Tew/CNET
17
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Yes, you can also display your pictures of family members, even four-legged ones.

Published: / Caption: / Photo: Sarah Tew/CNET
18
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Every TV has a bunch of stuff (cable box, Blu-ray player, Roku, game console, etc.) connected to it. The Frame connects to it in the same way as other Samsung TVs of recent vintage...

Published: / Caption: / Photo: Sarah Tew/CNET
19
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Your stuff connects to a separate breakout box with HDMI inputs (here's one from a 2016 Samsung TV; the one that come with The Frame will be similar). Then a single wire runs between that box and The Frame.

Published: / Caption: / Photo: Sarah Tew/CNET
20
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

That single wire is actually fiber-optic and extremely thin, so it's relatively easy to hide. Of course, a professional installer could also run it through the wall.

Published: / Caption: / Photo: Sarah Tew/CNET
21
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The Frame sits close to the wall, thanks to Samsung's "no-gap wall mount," which is included.

Published: / Caption: / Photo: Sarah Tew/CNET
22
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

If you decide not to wall-mount The Frame for some reason, you'll use the included legs to set it on a table or other furniture.

Published: / Caption: / Photo: Sarah Tew/CNET
23
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The all-metal remote looks great and felt substantial in my hand.

Published: / Caption: / Photo: Sarah Tew/CNET
24
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Settings for controlling The Frame's art-centric features are part of the normal Samsung menu.

Published: / Caption: / Photo: Sarah Tew/CNET
25
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The Frame is coming soon, but the Serif TV launched last year. It's a 40-inch design-focused set that costs $1,500.

Published: / Caption: / Photo: Sarah Tew/CNET
26
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Font fans will appreciate the reference.

Published: / Caption: / Photo: Sarah Tew/CNET
27
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Like The Frame, this set doesn't look like any other TV.

Published: / Caption: / Photo: Sarah Tew/CNET
28
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

The rear of the set is fabric.

Published: / Caption: / Photo: Sarah Tew/CNET
29
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Peel back the fabric to reveal HDMI and other connections.

Published: / Caption: / Photo: Sarah Tew/CNET
30
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

That's a clean look.

Published: / Caption: / Photo: Sarah Tew/CNET
31
of 32

Spot the TV

A picture is worth 1,000 words

Selectable matte color

TV remote

Framed

Framed times three

Magnetic attachment

Basic black

Never off

Motion sensor

Preloaded images

Drawing

Photograph

Brown matte

Your own photos

Photo layout options

Triptych landscape

Family photos

What about your stuff?

Breakout box

Wire thin

Flush wall mount

Legs to stand on

Sleek remote

Menu system

Bonus: Samsung Serif

An 'I' from the side

Top of the 'I'

Back of Serif

Hidden inputs

Power button

Smaller for Asia

Other markets get access to an even smaller Serif TV, perfect for bookshelves.

Published: / Caption: / Photo: Sarah Tew/CNET
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of 32
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