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Christmas Gift Guide

Philips gets an OLED TV

Colorful backside

Taste the rainbow

Black and blue

More LEDs

Light and sound

All that OLED goodness

At the IFA trade show in Berlin, Philips introduced its first TV to use OLED technology, promising the same kind of spectacular image quality seen on LG's OLED TVs like the B6P series.

Caption by / Photo by Andrew Hoyle/CNET

The 901F has Philips trademark Ambilight feature, where colored lights on the TV's back shine on the wall behind.

Caption by / Photo by Andrew Hoyle/CNET

Ambilight can be set to correspond with the on-screen image.

Caption by / Photo by Andrew Hoyle/CNET

In addition to mirroring the on-screen color, seen here as blue contrasting with OLED's perfectly black screen, a user can choose a static, neutral color.

Caption by / Photo by Andrew Hoyle/CNET

The colors come courtesy of LED lights along three sides of the TV's rear.

Caption by / Photo by Andrew Hoyle/CNET

In addition to Ambilight, the 901F has an integrated sound system with six forward-firing speakers. Smart TV functionality is provided by Google's Android TV system.

Caption by / Photo by Andrew Hoyle/CNET

The main appeal of the 901F isn't pretty lights and sound, however. It's OLED picture quality, with similarly superb contrast, wide color and 4K resolution as LG's models. It supports HDR as well, but not Dolby Vision like LG's do.

The 55-inch 910F is coming to Europe at a yet-undisclosed price sometime before the end of the year.

Caption by / Photo by Andrew Hoyle/CNET
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