Away from the flashy stages though are a host of brilliant gadgets and handy accessories. We've pulled together some of our favourites from the Pepcom showcase.
First up, antivirus firm AVG's smart glasses, modelled here by my colleague Rich Trenholm, who was very happy to wear them and even happier to hear I'd used this image as my opening shot.
The glasses are equipped with infrared lights that flash when they detect nearby cameras. Why? The flashes distort the images, saving your face from appearing in unwanted photos. They're a proof of concept for now, but if they attract enough attention we may yet see identity-protecting specs in the future.
This tiny little microSD card, smaller than my fingernail, can hold a simply mind-boggling 200GB of data. Yes, 200GB. Seriously.
SanDisk's latest microSD card will be the must-have accessory for photographers who hate swapping cards or anyone who wants to keep every season of "Power Rangers" stored locally on their phone. I fall into both categories.
Incredibly, it was only a year ago that SanDisk wowed us with its 128GB microSD card. We wondered then just how much more storage it's physically possible to cram into a tiny sliver of plastic. Now we know.
The card is on sale within the next few weeks and will cost an eye-watering $400 (around £260 or AU$515).
Samsung took the covers off its latest flagship super phones, the Galaxy S6 and S6 Edge. Case manufacturer Speck was on hand with a range of cases to protect the shiny new mobiles from meeting an early end after a tumble to the ground.
The Lynx 3 by Mad Catz is the little brother to the all-metal Lynx 9 the company showed off at CES earlier this year. The Lynx 3 is made from plastic, rather than metal, which has helped it come with a much more affordable $60 (about £40 or AU$80) -- considerably lower than the $300 of the Lynx 9.
It's an Android gaming controller, with folding arms to let you squash it into a pocket, and then unfold for comfortable gaming action.
SanDisk also showed off this little chap. It's a storage device that lets you transfer data from your computer using regular USB and has the brand-new USB type C port on the other side. So far, not many phones use USB type C, but we'll see a lot more arriving soon.
iOS hasn't been ignored by SanDisk. The iXpand can store data from your iPad or iPhone. It has 128GB of storage, so it's a good way of storing movies to watch on a long plane journey without using up your precious internal storage space.
Although it's small, it filled the whole huge room with loud, low-end rumbles. It really was an impressive sound, but that's balanced by its eyewatering 9,000 euro price tag -- that's around $10,100, £6,550 or AU$13,000.
Mad Catz also had the Surfr to show off. It's designed more for use with smart TVs, rather than just as a gaming controller. The full keyboard will let you easily browse the Web or send brilliant tweets.
It's available for preorder now for £60 (that's roughly $90 or AU$120).