Matthea Andre took over the Woolly Mammoth, a shoe store opened by her father in 1970, when the rise of online shopping had shuttered many retail outlets on The Ave in Seattle. "We have a lot of loyalty," she says of her customers. An influx of people from a booming tech economy is good for business, she says.
Darla Green says she keeps her skin care salon open with a combination of services and retail. “I don’t want to see Seattle become San Francisco," says Green, who is running for city council in the suburb of Burien.
"People say 'I don’t need you anymore, I have a Kindle,'" says Jamie Lutton, who co-owns Twice Sold Tales in Seattle's Capitol Hill neighborhood and says she has memorized the plots to more than 500 books. But she also says she loves what Amazon offers as a catalog of books for her customers.
"We see ourselves as doing something different," says Maggie Burns, owner of Re-Soul, a shoe store in Ballard. She brings in shoes from Italy under the Re-Soul brand that can't be bought on major shoe retail websites.