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Sony's new smartwatch doesn't look like a smartwatch. The Wena watch, which is short for "wear electronics naturally," is being shown off at the IFA trade show in Berlin. Sony is looking to fund the watch on its First Flight crowdfunding platform in Japan.

Caption by / Photo by Andrew Hoyle/CNET

The Wena watch has a traditional face with a 22mm link bracelet. It looks quite nice on our wrist.

Caption by / Photo by Andrew Hoyle/CNET

But isn't this a smartwatch? Yes. The smart features are actually all built into the slim band.

Caption by / Photo by Andrew Hoyle/CNET

The band is equipped with a handful of sensors, including an NFC chip for making contactless payments. It also features an accelerometer for tracking steps, a seven-color LED for notifications, vibration alerts, and carries at water resistant rating of IPX7, so you won't have to take it off when doing the dishes or in the shower.

Caption by / Photo by Andrew Hoyle/CNET

The face of the watch measures 42mm. That's the same size of the Huawei Watch and largest Apple Watch model.

Caption by / Photo by Andrew Hoyle/CNET

It will come in two styles: a $287 Three Hands model and a $576 Chronograph model.

Caption by / Photo by Andrew Hoyle/CNET

If you own a Sony phone you won't even be able to use the Wena watch. It currently only supports devices running iOS 8 or higher. Odd, right?

Caption by / Photo by Andrew Hoyle/CNET

The band is said to last roughly a week on a single charge, however the Three Hands and Chronograph batteries will last you three and five years respectively.

Caption by / Photo by Andrew Hoyle/CNET

Here's an example of a green notification light on the band.

Caption by / Photo by Andrew Hoyle/CNET

Sony hopes to raise 10 million yen. That translates into a little more than $83,000 in the US and £54,000 in the UK.

Caption by / Photo by Andrew Hoyle/CNET

The Wena will be available in silver and black models.

Caption by / Photo by Andrew Hoyle/CNET

If funded successfully, the watch will begin shipping in March of 2016.

Caption by / Photo by Andrew Hoyle/CNET
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